I sit down with Scott Porter, founder of Dynamic Green Products (DGP), to unpack an overlooked, unsexy corner of the real economy that literally keeps everything moving: industrial lubricants.

Nearly 99% of lubricants today are petroleum-based. They’re part of an old, centralized system built on commodity inputs, distributor choke points, and entrenched incumbent brands.

DGP is building high-performance, bio-based lubricants made from American-grown plants and soybeans. They are engineered to be drop-in replacements that outperform petroleum.

But this conversation goes beyond oil. It’s about:

* Changing how professionals buy lubricants by going direct

* Disrupting a distributor-dominated industry

* Competing with entrenched incumbents

* Rebuilding domestic supply chains from the ground up

Enjoy.

Listen/watch on YouTube, Spotify, or Apple Podcasts

Recording date: January 29, 2026

Chapters:

00:00 Introduction

03:18 What’s Wrong With Industrial Lubricants

06:23 Dynamic Green Products Overview

11:42 Performance: Why Plants Can Beat Petroleum

16:38 People: Operator Health And Safety

19:22 Planet: Using American-grown Plants, Not Petroleum

20:09 Working With World’s Largest Equipment Brands

24:07 Applying The Going Direct Framework To DGP

26:11 Pillar #1: Production

30:41 Pillar #2: Wholesale Distribution

34:30 Amazon vs Bricks-and-Mortar Retail

45:49 Pricing Strategies for Bio-Based Products

49:02 Supporting American Farmers And Building Domestic Supply Chains

54:01 Reconnecting Production And Consumption

55:03 Creators And The Future of Buying Lubricants

01:01:26 Importance Of Knowing Your Customers

01:06:13 Rapid Fire

Follow Jordan on X:

* https://x.com/jrwolfe

Scott & DGP Links:

* Website: https://dgpworks.com

* LinkedIn: https://www.linkedin.com/in/scott-porter-a09644b/

Remember to go direct!

Jordan

P.S. Build with love

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit goingdirect.substack.com