Halle Heather, owner of Luli Photo and Film and host of the Take Your Shot Podcast, shares her journey from a corporate job to becoming a full-time wedding photographer and business coach. She discusses the importance of taking risks and following your passion, as well as the challenges and benefits of working with her husband. Halle emphasizes the need for boundaries between personal and business life and the value of understanding each other's strengths and communication styles. She also highlights the importance of providing a great client experience and the decision to scale back on the number of weddings to maintain quality. Halle Heather and Nata Salvatori discuss the challenges and rewards of running a wedding photography and videography business. Halle emphasizes the importance of building personal connections with clients and creating a personalized experience. They also discuss the benefits of traveling for work and how it can enhance the business. Halle shares insights on conducting a successful brand audit, including defining your why, understanding your ideal clients, and developing a brand voice. She also offers advice for those hesitant to take their passion full-time, encouraging them to take the shot and pursue their dreams.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Taking risks and following your passion can lead to a fulfilling career.
• Working with a spouse or partner requires clear boundaries and effective communication.
• Understanding each other's strengths and advocating for one another can strengthen the working relationship.
• Providing a great client experience is essential for success in the wedding photography industry.
• Scaling back on the number of weddings can help maintain a high level of quality and work-life balance. Building personal connections with clients and creating a personalized experience is crucial in the wedding photography and videography business.
• Traveling for work can enhance the business by providing opportunities to capture content in different locations and market to a wider audience.
• Conducting a successful brand audit involves defining your why, understanding your ideal clients, and developing a brand voice.
• Taking the shot and pursuing your passion full-time may involve risks, but it's important to honor your desires and utilize your gifts and talents.
• Fostering community and authenticity in the education space is essential, valuing people over profits and empowering others in their businesses.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  Timeline Pro
  
  Connect with Halle
  Coaching Website
  Instagram
  Photography Website

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