What if the thing keeping you stuck isn’t lack of time—but your inability to let go?

In this episode of the Accidental CEO podcast, I sit down with the brilliant (and very real) Tressa Beheim, founder of Simplify Now. She’s the strategic brain and online business manager behind countless creative entrepreneurs—helping them stop drowning in the daily chaos and finally run their business with clarity.

Tressa shares how she accidentally grew her agency from one client to a 12-person team, the hard truths about hiring help too late, and why micromanaging is a sneaky form of self-sabotage.

We dig into:

• The psychology of delegation and why it feels so hard to release control
• How to get the information out of your head (so people can actually help you)
• Real-world frameworks to prevent team chaos and decision fatigue
• Two powerful case studies of clients who went from “burned out” to breathing again

You’ll also hear Tressa’s take on why multitasking is a lie, how to stop “context switching” your way into exhaustion, and how to figure out what only you should be doing.

If you’re the creative CEO who’s still in the weeds, this is your episode. Let’s talk structure, support, and the mindset shifts that actually move the needle.

Connect with Tressa Beheim:

👉 https://www.instagram.com/tressabeheim/ | https://tressabeheim.com/

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Time management is not about squeezing more into your day — it’s about doing the right things at the right time.

In this episode, Nata Salvatori reveals her personal system for running multiple businesses without living in overwhelm. You’ll hear why delegation is the first step in her process, how she keeps track of every recurring task, and the exact method she uses to match her daily to-do list with her natural energy levels.

If you’ve ever forced yourself to push through a mentally heavy task when you were already running on fumes, you’ll love this episode. Nata explains why it’s more efficient to adapt your work to your current state — and how doing so can dramatically improve your productivity, efficiency, and mood.

You’ll learn:

• Why there’s no “perfect” time management method for everyone
• The task tracking system that reveals what to delegate
• How to use your body’s energy as a productivity tool
• The “do it now” rule that keeps your task list clear
• Why curiosity leads to better workflow solutions

Links & Resources:

• Signs It’s Time to Hire a VA checklist: https://accidentalceo.co/va-freebie
• Instagram: https://accidentalceo.co/podcast

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In a world that’s constantly online, are we losing what it means to truly connect? 

This week, Nata sits down with Sam and Elliot Archuleta, hosts of Something More Human and creators of the Return to Real Life event series—a growing movement that invites people to put down their phones and rediscover authentic human interaction.

In this conversation, we cover:

• Why phone-free spaces create the best conversations
• How to build meaningful friendships as an adult—even in a new city
• The real reason authenticity is non-negotiable for strong relationships
• How to curate your inner circle for growth and support

If you’ve been craving more depth and less distraction in your life, this episode will give you the mindset shifts and practical steps to make it happen.

Links and Resources:

• Something More Human
• Follow Sam & Elliot on Instagram: @somethingmorehuman

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How do you go from burnout in a corporate healthcare job to becoming an in-demand visibility marketing coach? Today’s guest, Michelle Kuei, shares the bold story of how a life-changing trip to Machu Picchu set her on a new path—and how she turned that journey into a thriving coaching business.

In this episode, we unpack:
 ✔ How Michelle used storytelling to build trust and attract clients
 ✔ Why personality is the foundation of personal branding
 ✔ Practical steps for increasing visibility and growing your business

If you’ve ever wondered how to get seen, heard, and hired without feeling fake or salesy, this episode is packed with actionable strategies you can implement today.

Resources Mentioned:

• Visit Michelle at Elevate Life Coaching
• Learn about ICF Certification

Ready to stop hiding and start leading? Hit play now.

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If you’ve ever sat on a train, in your office, or even in the shower and thought, Is this it?—you’re not alone. Today’s guest, Lisann Valentin, knows what it’s like to hit that wall. She went from Wall Street lawyer to actress on shows like Manifest and The Blacklist, and then pivoted again to become a certified spiritual coach.

In this raw and empowering conversation, Lisann and Nata dig into what it really takes to reinvent yourself at any age. Spoiler alert: it’s not about burning everything down—it’s about listening to that inner nudge (or scream!) and learning to trust your intuition.

You’ll hear how Lisann used journaling and meditation to navigate career pivots, why merging all your passions is not only possible but powerful, and how to overcome the fear of starting over—especially when the world thinks you’ve “made it.”

Takeaways:

• A midlife “crisis” can actually be your soul calling you forward
• Why intuition is a business strategy, not woo-woo nonsense
• How to take imperfect but intentional steps toward reinvention
• What to do when your biggest critic is YOU

Ready to stop white-knuckling life and start living it fully? Press play and prepare to see your next chapter in a whole new light.

Get to know more about Lisann Valentin here:
📲 LGValentin.com | @LisannValentin

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Aria Leighty is not here to play nice—and that’s exactly why you’ll love her.

In this episode, we’re breaking the “visibility means more social posts” myth wide open. Aria, founder of Show The F*ck Up Media, shares what it really takes to build a brand that people actually care about. Spoiler: it starts with showing up as yourself and building real relationships—not collecting business cards or cold DMing strangers.

We talk about what makes a networking event not suck, why she created The Plug newsletter for women of color and queer folks, and how diversifying your visibility strategy is the key to avoiding burnout.

If you’re over performative networking and cookie-cutter strategies, this episode is your permission slip to do things differently—and better.

Takeaways:

• The power of intentional, inclusive visibility
• How to host events that feel like belonging—not business
• Where to find aligned networking opps without scrolling endlessly

Resources:

• Follow Aria: https://www.arialeighty.com/ | https://www.instagram.com/arialeighty/

Let’s make showing up feel good again.

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In this episode of the Accidental CEO Podcast, Nata Salvatori sits down with Dana Johnson of Dana’s Desk to unpack the untapped power of Pinterest for creative entrepreneurs. Dana, a former wedding industry pro turned Pinterest strategist and online business manager, shares how she went from running events to running the back end of some of the most well-known creative brands in the wedding space.

They cover everything from how Pinterest acts more like Google than Instagram, why keywords and content matter way more than followers, and how to approach Pinterest as both a product and service-based business. Dana also opens up about her goals for scaling Dana’s Desk, the systems she swears by, and how you can make Pinterest part of your weekly workflow without adding to your burnout.

Whether you’re just starting out or finally ready to outsource your marketing, this episode is a masterclass in smart, sustainable visibility. Tune in for the tips—and stay for the strategy.

Takeaways:

• Pinterest is a visual search engine, not just another social media platform.
• Effective pinning starts with reverse engineering client problems.
• Create multiple pins for every blog or gallery.
• Sync your content across platforms, and use Pinterest’s newest features to drive traffic with less effort.

Stay inspired by today’s guest, Dana!
✨ www.facebook.com/danas.desk.nc | www.instagram.com/danas.desk.nc

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Tired of pretending burnout is just part of the job? In this week’s Accidental CEO, Nata Salvatori interviews Hayley Knight, the unapologetically bold co-founder of PR agency Be Yellow.

Hayley opens up about leaving a toxic 9-to-5 to build something radically different—an agency rooted in values, boundaries, and big impact. She shares how Be Yellow operates on 4-day workweeks, runs no-interruption focus hours, and still crushes client campaigns. The secret? Purpose-driven work and leadership that’s allergic to burnout.

You'll learn:

• Why boundaries are the real flex for entrepreneurs
• How to use LinkedIn to grow your brand (without being cringey)
• What makes a purpose-driven PR campaign actually work
• And how Hayley’s agency stays loud, bold, and very booked

If you’re tired of the hustle narrative and ready for something more sustainable—more you—this episode will hit hard.

Listen now, and don’t forget to leave a review or share with a friend who needs to hear it.

Stay inspired by today’s guest, Hayley!
👉 www.beyellow.life

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You’re busy—but are you actually growing? In this episode, Nata Salvatori exposes a trap that’s costing service providers time, money, and sanity: chasing busywork that feels productive but doesn’t move the needle. She walks through a clear, five-step growth path—from clarifying your offer, validating through real sales, delivering sustainably, building repeatable systems, to scaling confidently.

You’ll learn:

• How to spot and ditch “fake work”
• Why clarity beats complexity every time
• How to use real feedback to validate your offers
• Delivery tips that prevent burnout
• System creation that enables scaling
• How to honor your current phase of growth

📌 Ready to stop spinning your wheels and make real moves?
Map your phase, pick your next action, and don’t be afraid to ask for help:
👉  accidentalceo.co/coaching

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You don’t have to choose between thriving at work and being the mom your kids need. This week, I sat down with Laura Davis—time management strategist and founder of Time Management Academy—to unpack the myth of “having it all.”

Laura knows the struggle intimately: after going through IVF, she didn’t want to waste a single second. She built a business that helps women create time frameworks that actually work. No fluff. Just strategies rooted in mindset, capacity, and boundaries.

We talk about the hidden ROI of getting your calendar right, what it really takes to set business hours (even with toddlers running wild), and why time management is a revenue conversation.

If you’re a mom running a business—and tired of feeling like you’re always failing one or the other—this one’s for you.

Stay inspired by today’s guest, Laura!
📲 www.instagram.com/its.laura.davis | www.thelauradavis.com

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