You know how it goes: everyone leans on you, everything depends on you, and if something breaks—it’s your inbox that catches fire. On the outside, you look like you’re thriving. But on the inside? You’re teetering on the edge of burnout.

In this solo episode, Nata gets real about what it looks like when you're the walking safety net of your own business—and how to get out of that cycle without sacrificing your standards or sanity.

She breaks down 5 big shifts that helped her go from chronically over-responsible to confidently supported, including:

• Why saying yes just because you can is killing your capacity
• How to delegate with actual integrity (not Hail Mary tasks)
• The difference between trust and dependency
• Why niceness isn’t kindness—and how to say the hard thing
• When outworking the problem is actually making it worse

If you've ever told yourself “it’s just a busy season” for the last 3 years, this one’s for you.

📍 Resources + Retreat Info: https://accidentalceo.co/resources
📩 Want to build freedom-first leadership? https://accidentalceo.co/coaching

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If you're still thinking you can grow your business without showing up on video—this episode is your wake-up call. In this no-fluff conversation, Nata Salvatori interviews Keenya Kelly, a multi-7-figure entrepreneur who built her empire by showing up consistently on camera. Keenya drops serious truth bombs about the myths business owners believe about social media and explains why video is the most leveraged tool for growth in 2026.

We talk mindset blocks ("I hate how I look/sound on video"), tactical strategy (start with one video a week), and how to prep for viral moments by building systems now. You'll hear:

• Why your appearance isn’t the real reason you're not on camera
• The simplest way to start posting without burning out
• The difference between educational vs. entertaining content (and why you need both)
• How one client made $20k in 7 days from a single video
• What you actually need in place before your content blows up

Get ready to rethink how you show up. This one will light a fire under your content strategy.

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You’re capable. Maybe even superhuman. You hold it all together, fix the fires, carry the team, and make it look easy. But what if that capability is the very thing burning you out?

In this solo episode of the Accidental CEO podcast, Nata Salvatori dismantles the myth that capable equals sustainable. She shares real talk about what happens when being reliable becomes your default, how emotional labor and decision fatigue creep up silently, and why burnout isn’t a personal failure—it’s feedback from your system.

This episode isn’t about doing less because you’re weak. It’s about leading smarter because you’re done surviving. Nata offers a fresh perspective on planning for the year ahead, guiding you to ask powerful questions that shift your default settings from over-functioning to sustainable leadership.

If you're a high-achieving founder quietly holding too much, press play.

Takeaways:

• Capability is not a business model
• Burnout often stems from load, not laziness
• You don’t need more motivation. You need fewer things depending on you
• Sustainable businesses are designed, not survived

Links Mentioned:

• Take the CEO Capacity Quiz: https://www.tryinteract.com/share/quiz/69406257520071b3d67558b4
• Work with Nata: https://accidentalceo.co/coaching

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AI doesn’t have to feel gross. In this bold, human-first episode of the Accidental CEO, Nata sits down with Kinsey Soderberg—founder of Authentic AI—to break down how creative entrepreneurs can actually train AI to sound like them. No generic junk. No soul-sucking prompts. Just tools that amplify your voice and help you move faster, not faker.

We get into Kinsey's journey from grumpy skeptic to go-to AI educator, why women need to be at the forefront of AI usage (yes, there’s a gender gap here too), and her signature VIBES framework that teaches AI to sound like it’s worked for you for five years. We also talk ethics, voice matching, business bottlenecks, and how to start using AI in a way that actually feels good.

If you're overwhelmed by AI or lowkey scared it's cheating, this one's for you.

Key takeaways:

• AI isn’t magic—it’s a mirror. Give it the right inputs, and it can sound like you.
• Don’t chase perfect prompts. Start with a brain dump.
• Your voice matters. Train your tools to reflect it.
• Using AI as a woman? You’re training it to represent us better.
• Kinsey’s VIBES method = instant brand clarity for your bots.

Join us IRL: March 5 in Denver for the Build Your Bot LIVE workshop. 10% off with link in show notes. Limited to 20 seats.

🔗 https://feelgoodsocial.thrivecart.com/build-your-bot-live/

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This isn’t just a celebration - it’s a blueprint.

In this milestone 100th episode, Nata Salvatori shares 100 micro-lessons that have shaped her coaching, her leadership, and the Accidental CEO community. If you're tired of feeling like the glue in your business and ready to lead with clarity, this episode is a reset. It's everything she wishes founders knew—about structure, standards, and what it really means to grow without overfunctioning.

Each lesson is quick but potent—designed to help you shift your identity, delegate like a real CEO, and build a business that doesn’t collapse without you. You’ll hear themes like:

• Identity over strategy: Why how you see yourself changes what works
• The RETURN™ Framework: The method behind real, repeatable growth
• Delegation that sticks: Actual scripts, standards, and systems
• Founder Operating System: The simple doc that runs your business
• CEO Calendars: How to build time around what matters most
• Money, Boundaries, Personal Ops & More

This is a bingeable, bold, and deeply practical guide to leading well. Download the free PDF of all 100 lessons to revisit and implement, one decision at a time.

→ Download the PDF - https://accidentalceo.myflodesk.com/100lessons

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What happens to your business if you're suddenly unavailable - tomorrow, next month, or forever? This week, Nata Salvatori gets real with Julie Fried, the upbeat genius behind the Entrepreneur’s Death Folder. They talk about the uncomfortable but necessary truth: you are the bottleneck in your business.

Whether it’s death, disability, or a surprise sabbatical, your clients, team, and family deserve a plan that protects them. Julie shares how her own journey—becoming a mom overnight through adoption—pushed her to finally build the system she’d been thinking about for years. Now, she’s helping entrepreneurs create digital continuity plans that reduce chaos and increase clarity in moments of crisis.

You’ll learn what to include in a business continuity plan, how to name your key contact, and why documenting your systems is an act of self-love. This isn’t about being dramatic - it’s about being a real CEO.

Resources Mentioned:

• Julie’s Entrepreneur Death Folder: https://dallasgirlfriday.com
• 1Password for managing business credentials

Take the first step: name your key person, get your logins organized, and start building your folder one piece at a time.

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In this raw and real episode, Nata Salvatori is joined by trauma-informed coach and photographer Renee Bowen for a conversation that cuts through the surface. They unpack what’s hiding beneath your to-do list: nervous system dysregulation, unconscious money stories, and the invisible weight so many high-achieving women carry.

Renee shares her journey from a small-town Louisiana girl with a psych degree and two dogs to a multi-passionate CEO in LA running two successful businesses. They dive deep into the psychological and somatic patterns that keep founders stuck in overfunctioning — and how to untangle them without losing your edge.

If you’ve ever felt guilty for loving multiple things, worried about raising your prices, or wondered why you’re the only one who can’t seem to let go, this episode will feel like a permission slip and a pattern interrupt. You’ll walk away with practical insights on nervous system regulation, leadership identity, and building a business that supports your whole self.

Takeaways:

• Why many high-capacity women are operating in survival mode without even knowing it
• How nervous system work directly impacts your pricing, productivity, and peace
• Tools for reconnecting with your identity beyond your business
• Why you don’t need to earn your rest or prove your worth to charge premium prices

Stay inspired by today’s guest, Renee:  ReneeBowen.com

🔗 DM @accidentalceo.co if this hit home or visit https://accidentalceo.co/podcast for more tools and coaching info.

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Women are launching businesses in record numbers — 49% of new businesses in 2024 were started by women. But here’s the kicker: we’re still getting a fraction of the funding, visibility, and recognition that male founders get. And the worst part? A lot of the gap comes from our own behavior.

In this powerful solo episode, Nata Salvatori breaks down the real reasons women are playing small in business — from early conditioning around risk and politeness, to the very real data on pricing, speaking, and self-rejection. If you’ve ever found yourself rewriting a caption 10 times instead of pitching the podcast, or discounting your services "just in case," you’re not alone. But you can change it.

You’ll walk away with:

• Eye-opening stats about women in business (and why we outperform but get overlooked)
• How to identify your own "pre-rejection" behaviors
• 3 bold experiments to train your brain for audacity, not perfection
• The mindset shifts that move you from doer to visible, well-paid CEO

This is part pep talk, part real talk, part data-fueled kick in the pants. Ready to stop rejecting yourself before the world even gets a chance to?

Try one audacity experiment this month and tag Nata @accidentalceo.co with your wins.

Are you the bottleneck…or just at your current limit? Take this 5-minute quiz to see where your capacity is leaking:

https://www.tryinteract.com/share/quiz/69406257520071b3d67558b4

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This one’s going to hit home for the high-functioning, self-led, overachieving CEOs who are secretly exhausted. In this episode, Nata Salvatori welcomes trauma psychologist and founder of The Method, Farya Barla, for a deep conversation about the silent patterns running your business into the ground.

They talk about how trauma isn’t always loud or obvious. Sometimes it’s the reason you won’t ask for help. Sometimes it’s why you’re overdelivering and undercharging. Sometimes it’s what’s hiding under your pricing blocks or visibility fears.

Farya breaks down why so many identity upgrades fail without deeper trauma work, how nervous system dysregulation stops even the most strategic business from scaling, and what we can do instead. You’ll learn how to identify where your body feels unsafe with growth, and how to work with your nervous system (not against it).

It’s packed with insights, real-life examples, and the permission slip you didn’t know you needed.

Takeaways:

• Self-abandonment is trauma
• Business strategy without a nervous system work is incomplete
• You can’t coach your way out of what your body believes is unsafe
• True scalability starts with internal safety

Connect with Farya:

• Instagram: @farya.psychologist
• Website: themethodbyfarya.com

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What if you could make smarter marketing decisions in 90 minutes a month?

In this high-impact episode, Nata Salvatori brings on marketing strategist and Enji founder Tayler Cusick Hollman to break down the exact metrics founders should be tracking to stop guessing and start growing. Tayler shares the real story behind why marketing feels so murky in 2025, how consumer behavior has shifted (spoiler: people are sleuthing, not engaging), and what that means for you.

We talk about:

• Why tracking metrics is non-negotiable if you want to scale sustainably
• The simple funnel framework to know what to track and why
• The most misleading vanity metrics (and what to track instead)
• How to set up a routine that takes less time than your favorite Netflix episode
• The truth about UTM links, open rates, and what metrics actually mean

Tayler also pulls back the curtain on Enji—the platform built to help you get clear, strategic, and confident about your marketing without hiring a full-time team. If you're tired of wondering what’s working and want to stop throwing spaghetti at the wall, this one’s for you.

Links + Resources:

• Website: enji.co
• Instagram: @enji.co

Start tracking like a CEO. Follow Taylor at @enji.co and check out enji.co to get your marketing metrics working for you, not against you.

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