Accidental CEO Podcast

In this episode of the Accidental CEO Podcast, host Nata Salvatori speaks with luxury event planner Brandee Gaar about the current state of the wedding industry. They discuss the misconceptions surrounding a perceived slowdown in the market, emphasizing the importance of data-driven insights and effective marketing strategies. Brandee shares her extensive experience in the industry, highlighting the need for wedding professionals to adapt their marketing approaches, engage with clients authentically, and leverage social media effectively. The conversation also touches on the significance of networking, collaboration, and maintaining a positive mindset in the face of challenges. Listeners are encouraged to take actionable steps to enhance their businesses and thrive in the evolving landscape of the wedding industry.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways:

• The wedding industry is experiencing a market correction, not a downturn.
• Data-driven insights are crucial for understanding market dynamics.
• Instagram is a key platform for client engagement and bookings.
• Personal branding is essential for building trust with potential clients.
• Tracking leads helps identify effective marketing strategies.
• Digital marketing has transformed how wedding businesses operate.
• Social media should serve a purpose in the sales funnel.
• Networking and collaboration can lead to more referrals.
• Customer engagement through reviews is vital for business growth.
• Showing up consistently on social media is necessary for success.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Brandee
  Website
  Instagram
  Facebook
  TikTok
  Pintrest

In this episode, Bonnie Bakhtiari, a brand strategist and designer, shares her insights on working with luxury high-end clients. She discusses her accidental journey into entrepreneurship and how her background in journalism has influenced her brand strategy work. Bonnie emphasizes the importance of understanding the transformation that high-end clients seek and the need for a personalized and custom client experience. She also highlights the common mistakes entrepreneurs make when trying to reach the high-end market and provides practical steps for developing a successful brand strategy. In this episode, Bonnie Bakhtiari discusses the importance of brand strategy and how it can empower entrepreneurs to make design decisions based on foundational strategy components. She emphasizes the need to define what sets a brand apart and encourages entrepreneurs to recognize their own strengths and values as a differentiator. Bonnie explains the difference between brand identity and visual identity, highlighting the role of brand strategy in making high-end clients feel something. She also discusses the power of storytelling in elevating a brand and creating an engaging experience for clients. Bonnie shares insights on choosing the right social media platform, investing in high-quality branding, and learning from failure. She concludes by providing information on where to find her and her podcast, the Brand Strategy Podcast.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Accidental entrepreneurship can lead to unexpected success.
• Understanding the transformation that high-end clients seek is crucial for developing a successful brand strategy.
• A high-end client experience should be personalized, thoughtful, and focused on delivering value.
• Identifying differentiators, brand values, and ideal clients are essential steps in developing a brand strategy for high-end clients.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Bonnie
  Website
  Instagram
  Facebook

In this episode, Nata Salvatori interviews Maddy Meharis, a wedding photographer, about her journey in photography and the dynamics of working with clients. Maddy shares her accidental CEO story, starting with her photography career in the military and eventually transitioning to full-time photography. She emphasizes the importance of building connections with clients and evoking true emotions in her work. Maddy also discusses how she prepares clients for the wedding day, manages their expectations, and adapts to unexpected circumstances. Additionally, she highlights the significance of balancing intuition and shot lists, as well as the impact of perfecting lighting in her photography. In this conversation, wedding photographer Maddy M shares insights and tips on various aspects of wedding photography. She discusses the importance of lighting and how it can transform a scene, as well as the role of flash and editing in low-light situations. Maddy also talks about the discipline she gained from her military background and how it helps her stay calm and focused on high-pressure wedding days. She emphasizes the importance of guiding couples in choosing locations and poses that reflect their personality while ensuring timeless images. Maddy also shares strategies for maintaining energy and focus throughout the day and discusses her post-wedding process and the importance of client feedback.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Building connections with clients and evoking true emotions are essential in wedding photography.
• Preparing clients for the wedding day and managing their expectations are crucial for a successful photography experience.
• Adapting to unexpected circumstances is necessary to ensure the quality of photographs is not compromised.
• Balancing intuition and shot lists allows for capturing both essential and spontaneous moments.
• Investing time in perfecting lighting can enhance the client experience and the overall outcome of the photographs. Lighting is a crucial element in wedding photography and can dramatically enhance the mood and atmosphere of a scene.
• Maintaining calm and mitigating stress is essential for a successful wedding day. Wedding photographers play a role in ensuring that the couple's experience is stress-free and memorable.
• Guiding couples in choosing locations and poses that reflect their personality is important for creating authentic and timeless images.
• Maintaining energy and focus throughout the wedding day requires proper self-care, including staying hydrated and having high-protein snacks.
• The post-wedding process involves careful image selection and editing to deliver the best possible photos to clients.
• Client feedback is valuable for improving and growing as a wedding photographer.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  
  Connect with Maddy
  Website
  Instagram
  Facebook

In this conversation, Nata Salvatori interviews Nancy Steidl, an international business consultant and intellectual property law specialist. They discuss the importance of having the right structure when starting a business and common mistakes made by new entrepreneurs. They also delve into the topic of intellectual property (IP) and its various forms, such as trademarks, copyrights, and patents. Nancy emphasizes the need for startups to secure their IP early on to prevent others from copying their ideas. They also highlight the key areas that require attention for long-term business success, including business planning, IP protection, and financial management. In this conversation, Nancy Steidl discusses various aspects of starting and running a successful business. She emphasizes the importance of setting up legal binding websites and contracts, developing a strong marketing and brand strategy, and utilizing technology, including AI, in a sustainable and accountable way. Nancy also highlights the significance of understanding the difference between branding and a brand, and the role of brand identity in today's market. She shares two analogies from her upcoming book, 'The Art of Analogies in Business,' comparing starting a business to having a baby and building a house. Nancy also discusses the influence of her extensive education in international business law and intellectual property on her approach to business consultancy. She advises entrepreneurs to focus on structure, embrace change, and stay resilient in order to succeed in the ever-evolving business world.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Having the right business structure is crucial for running daily operations and ensuring financial stability.
• Common mistakes made by new entrepreneurs include choosing the wrong business entity and not having clear agreements and legal contracts.
• Intellectual property (IP) encompasses trademarks, copyrights, patents, and trade secrets.
• Securing IP early on is essential to prevent others from copying ideas and to avoid lengthy legal battles.
• Key areas that require attention for long-term business success include business planning, IP protection, and financial management. Set up legal binding websites and contracts for clients
• Develop a strong marketing and brand strategy
• Utilize technology, including AI, in a sustainable and accountable way
• Understand the difference between branding and a brand
• Focus on structure and create a business plan
• Embrace change and stay resilient in the face of challenges
• Consider cultural differences and market dynamics when expanding internationally
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Accidental CEO
  What's Missing from your Creative Business Strategy FREE QUIZ

Connect with Nancy
LinkTree

Tyler Hall shares his accidental CEO journey from documentary filmmaking to coaching and creative consulting. He emphasizes the importance of strategy and belief in building a successful coaching business. Tyler also discusses common misconceptions about marketing and branding for coaches and digital entrepreneurs. He introduces the 5W equation for crafting effective messaging. Tyler reflects on the need for a strong entrepreneurial mindset and the challenges of imposter syndrome. He highlights the transformation that occurs when changing one's relationship with money and the impact it can have on others. Tyler concludes by emphasizing the personal growth and community-building aspects of entrepreneurship. In this episode, Tyler Hall shares his journey from accidental CEO to intentional boss and provides valuable insights on changing mindset about money, developing the entrepreneur mindset, balancing masculine and feminine energies in coaching, differentiating beneficial tools from shiny objects, lessons from his upcoming book 'All the Places I've Actually Went', advice for entrepreneurs starting out, and learning from failure.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Building a coaching business requires strategy and belief in oneself.
• Many new entrepreneurs have misconceptions about the ease of building a business.
• Crafting an effective message involves understanding who you are, what you do, who you serve, how you do it, and why you're the perfect person for the job.
• Coaching certifications may not fully prepare individuals for the entrepreneurial aspects of their business.
• Developing an entrepreneurial mindset and changing one's relationship with money are crucial for success.
• Personal growth and building a supportive community are integral to the entrepreneurial journey. Changing your mindset about money is crucial for success in business.
• Developing the entrepreneur mindset requires inner work, alignment, and defining your own vision of success.
• Balancing masculine and feminine energies in coaching is important for creating alignment and taking action.
• To differentiate beneficial tools from shiny objects, ask yourself if it adds value to your toolkit and aligns with your goals.
• Tyler Hall's upcoming book 'All the Places I've Actually Went' explores the journey of entrepreneurship and handling unexpected curveballs.
• Don't compare your chapter one to someone else's chapter 21. Focus on your own growth and progress.
• Failure is a part of the entrepreneurial journey, and it's important to learn from it and keep going.

Mentioned in this Episode
1:1 Coaching with Nata
Boost Your Confidence Workbook
Miller's Ad

Connect with Tyler
Instagram
Facebook

In this episode, Mollie Marrocco, a brand messaging strategist and business coach, shares her inspiring journey from accidental CEO to guiding entrepreneurs in discovering their unique brand voice. Mollie highlights the power of mindset shifts in recognizing oneself as a business owner and translating creative ideas into compelling content. She provides valuable insights on avoiding common mistakes in brand messaging and recounts a client’s transformation from confusion to clarity with a strong, defined brand.

Mollie also delves into strategies for launching successful digital products, building online engagement, and nurturing content to drive sales. She emphasizes the importance of laying a strong foundation for content creation by identifying content pillars and effectively planning content. Known for her preference for TikTok, Mollie shares tips on overcoming creative blocks and staying authentic in branding without oversharing.

She stays ahead in digital marketing by blending her brand identity with emerging trends. Mollie offers coaching services and VIP days to help clients refine their marketing strategies. Believing that failure is a natural part of the entrepreneurial journey, she encourages resilience and perseverance along the way.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Nurturing content is important for building an audience and generating sales.
• Identify your content pillars and plan out your content to ensure consistency.
• TikTok is a preferred platform for content creation due to its ease of use.
• Overcome creative blocks by brainstorming and finding a structure that works for you.
• Authenticity is key in branding and connecting with your audience.
• Find the balance between authenticity and oversharing to maintain a positive brand image.
• Stay ahead of the curve in digital marketing by combining your brand identity with current trends.
• Mollie offers coaching services and VIP days to help clients with their marketing strategies.
• Failure is a natural part of the business journey, and resilience is key to success.
  
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Connect with Mollie
  Website
  Instagram
  TikTok

In the episode, Kayla Dean shares her journey from accidental CEO to successful copywriter and strategist. She discusses how her background in English literature influenced her approach to copywriting and brand messaging. Kayla also addresses the impact of AI on the copywriting industry and emphasizes the importance of being a strategist in addition to being a writer. She shares her experience of transitioning from freelance writing to running a full-fledged business and the challenges she faced along the way. In this episode, Kayla Dean shares her journey from accidental CEO to intentional CEO. She discusses the importance of understanding the operations of a business and gaining confidence as a business owner. Kayla also shares strategies for progressing from small to high-paying projects and acquiring knowledge in sales, psychology, branding, and marketing. She highlights the pitfalls in copywriting for creatives and emphasizes the role of copywriting in measuring success. Kayla discusses her creative process for tailoring copywriting to entrepreneurs and shares her goals and aspirations for the future. She also reflects on the lessons she has learned from failure and the importance of improving client experience. You can find Kayla Dean on her website at theliterary.co and on Instagram at theliterary.co.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Copywriters need to be strategists, not just writers, to provide value to clients.
• AI tools can be helpful in certain aspects of copywriting, but they are not a replacement for human creativity and strategic thinking.
• Having a business mindset and formalizing processes is essential for growth and success as a freelance writer or copywriter.
• A background in English literature can provide a strong foundation for copywriting, as it develops writing skills and the ability to construct persuasive arguments. Understanding the operations of a business and gaining confidence as a business owner are crucial for success.
• Progressing from small to high-paying projects requires continuous learning and improvement.
• Acquiring knowledge in sales, psychology, branding, and marketing is essential for effective copywriting.
• Measuring success in copywriting involves tangible outcomes such as more inquiries and bookings.
• Tailoring copywriting to the unique needs of creative entrepreneurs requires customer interviews and a deep understanding of their ideal clients.
• Setting self-defined goals and aspirations is important to avoid comparison and focus on personal success.
• Learning from failure and improving client experience are key to growth and success in business.
  
  Mentioned in this Episode
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  Timeline Pro App
  
  
  Connect with Kayla
  Instagram
  Website

In this episode of the Accidental CEO Podcast, host Nata Salvatori welcomes digital marketing expert Joey Lowery, founder of Media Shark, to share his journey from a top salesperson to a successful entrepreneur. Joey opens up about the challenges he faced after being abruptly fired from his previous job and how he turned adversity into an opportunity by launching his own digital marketing agency.

Joey offers invaluable insights into the world of digital marketing, including the importance of targeting your ideal audience, crafting tailored ads, and utilizing innovative strategies to stand out in a saturated market. He also discusses the crucial role of transparency when working with marketing agencies and shares actionable tips for improving your website's SEO, lead generation, and overall online presence.

In addition to his professional journey, Joey shares a deeply personal story about his father's wrongful conviction and how it has shaped his perspective on life and resilience. This episode is packed with practical advice and inspiration for anyone looking to elevate their business through strategic marketing.

Key Takeaways:

• How to create highly targeted and effective digital marketing campaigns.
• The importance of transparency and clear deliverables when working with a marketing agency.
• Tips for optimizing your website for SEO and user experience.
• The power of resilience and turning adversity into opportunity.

Mentioned in the Episode:
1:1 Coaching with Nata
Honeybook Discount code

Connect with Joey

In this episode Nata interviews Heidi Thompson about the importance of finding your perfect client and tailoring your marketing towards more clients like them.

Heidi Thompson discusses the importance of cloning your best client in order to build a successful business. She explains that cloning your best client involves identifying the people you've worked with that you wish you could work with over and over again, and then creating a marketing plan around that exact person. This helps you stand out, become the go-to person for your ideal client, and charge higher prices. Thompson also emphasizes the importance of finding the right client for job satisfaction and happiness in your business. She introduces the Book More Wedding Summit, a free online conference where wedding professionals can learn how to book more of the clients they want. Nata Salvatori will be speaking at the summit about selling from a place of love. Thompson encourages listeners to refuse to quit and to see failures as opportunities for learning and growth.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Cloning your best client involves identifying the people you've worked with that you wish you could work with over and over again and creating a marketing plan around that exact person.
• Finding the right client is important for job satisfaction and happiness in your business.
• The Book More Wedding Summit is a free online conference where wedding professionals can learn how to book more of the clients they want.
• Nata Salvatori will be speaking at the summit about selling from a place of love.
• Refusing to quit and seeing failures as opportunities for learning and growth are important skills for business success.
  
  Mentioned in this Episode
  Book More Weddings Summit
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  
  
  Connect with Heidi
  Instagram
  Website

In this episode, Jan Schillek shares her journey to becoming an accidental CEO in the world of photography. She talks about the challenges she faced in transitioning from a traditional career path to running her own business. Jan also discusses how she discovered her niche in weirdo weddings and the importance of celebrating uniqueness and building a community. She shares memorable professional highlights, including being featured on Sony's Facing Creativity, and the lessons she learned about herself and creativity through that experience. In this conversation, Jen from Weirdo Weddings Photography discusses her collaboration with Sony, facing fear, and the power of creativity. She also talks about starting her podcast 'Tattoos and Toddlers' as a way to explore the balance between business and personal life. Jen shares inspiring stories from her podcast and emphasizes the importance of being authentic in a saturated market. She also reflects on a failure she experienced in evolving her brand and offers advice for photographers and entrepreneurs.

The Accidental CEO Podcast is more than just a podcast; it's a community of creative minds eager to transform their accidental titles into intentional successes. So, if you're passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let's turn your passion project into your success story.

For full show notes and resources head to accidentalceo.co/podcast

Takeaways

• Collaboration with others, such as Sony, can provide opportunities for personal and artistic growth.
• Facing fear and embracing creativity can lead to powerful and meaningful art.
• Starting a podcast can be a creative way to explore the balance between business and personal life.
• Being authentic and true to yourself is key to standing out in a saturated market.
  
  Mentioned in this Episode
  Accidental CEO
  1:1 Coaching with Nata
  Boost Your Confidence Workbook
  
  
  Connect with Jen
  Website - Photography site
  Instagram- Photography
  Speaker Website
  Speaker Instagram