In Episode 57 of BEST HIRE EVER, Kris Dunn talks with Shaunda Zilich, People Brand Leader at Marriott International, on the best way to build a modern employment brand at your company. Among the topics discussed:

--Why she calls it People Brand, not Employment Brand

--The 3 big components to building a modern employment brand, regardless of the size of your company

--The best way to maximize use of your employment brand in the field (toolkits and what should be included in those)

--If you're just gettting started out and don't have a stand alone department for people brand, what type of skills you should be looking for in your normal TA or HR hires to help get your people brand off the ground.

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---------Shaunda Zilich

Shaunda Zilich on LinkedIn

Marriott International Careers

------------Kris Dunn

Kris Dunn on LinkedIn

Kris Dunn on Twitter

Kris Dunn on Instagram