We live in a material 3-dimensional world, yet our communication is quite often flat and 1-dimensional.  It's been said that 55% of our communication is our body language, 38% is our tonality, and just 7% is our words.  7%!

If most of the communication we engage in throughout our day is text message and email, our messages are at such a risk of being miscommunicated because only 7% of it is being conveyed!  Even a phone call lacks up to 55% of the intended message!

Humans have known this for some time... which is where the dawning of visual media comes in.  How can we convey messages better?  Better yet, what's a way we can instill a targeted emotion?  How can images or video influence our thoughts and actions?

This week's #truthseekers guest,  Andrew Larson, Animator/Producer at The Production Group and Owner/Animator at Spirit Studios, talks about what it's been like to live in this space for decades.  

What's it like to be a creative?  How important is digital marketing in today's day and age?  Where does Andrew draw his inspiration from?  What does he do when he's in a rut?

And perhaps most importantly, how can we communicate more effectively?  We decided to bring Andrew to #truthseekers to get inside the mind of somebody who contemplates these things every day.

Andrew - thank you for the conversation!

~ Coach Josh