Seth McWhorter is the man behind some of the best new golf club logos, featuring work at The Tree Farm, Sweetens Cove, and Pinehurst Resort. He's also responsible for our Destination GOLF logos! In this interview with Josh Sens, he dives into what makes a great golf club logo, plus some of the challenges and processes in creating them. Seth dishes on what makes the icons of the industry stand out, and in some cases, says they break all the rules of graphic design. It's one of our most unique conversations yet, so enjoy!