After more than a decade of living in an entertainment golden age...

Filled with more and better options, with less advertising, than ever before in human history...

Are the good times over?

Almost every major streaming service has recently begun inserting advertising into its programming.

And it's NOT your imagination... the ads really are more disruptive and obnoxious than traditional television commercials.

So what's driving the sudden advertising stampede in the streaming services that we used to love? How much worse is it going to get?

And who in their right mind still thinks that intrusive advertising, inserted into something we'd rather be watching, is a way to win hearts and minds in the year 2025?

We'll discuss all this and more with world-renowned film and television critic Matt Zoller Seitz, the editor at large of RogerEbert.com (where he authored this barnburner https://www.rogerebert.com/mzs/streaming-ads-worst )

Matt is a Pulitzer finalist who writes as well for New York magazine and Vulture.com. He's the founder of MZS.press, the arts bookstore of the internet, and appears in print in The New York Times, Salon, and Rolling Stone. And he's the author of a handful of New York Times bestsellers, including the Wes Anderson Collection, The Sopranos Sessions, and Mad Men Carousel.

Learn more about your ad choices. Visit megaphone.fm/adchoices