Our thoughts and reactions to Apple's WWDC '24, and more importantly what was missed.

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• Apple’s AI promise: “Your data is never stored or made accessible to Apple” — And publicly reviewable server code means experts can "verify this privacy promise."
• Apple is bringing RCS to the iPhone in iOS 18 — The new standard will replace SMS as the default communication protocol between Android and iOS devices.
• Apple Intelligence is the company's new generative AI offering — Apple unveiled Apple Intelligence, its long-awaited, ecosystem-wide push into generative AI
• Introducing Apple’s On-Device and Server Foundation Models — In the following overview, we will detail how two of these models — a ~3 billion parameter on-device language model, and a larger server-based language model available with Private Cloud Compute and running on Apple silicon servers — have been built and adapted to perform specialized tasks efficiently, accurately, and responsibly.
• Apple Likely to Add Google Gemini and Other AI Models to iOS 18 — In conversation with reporters after the WWDC keynote, Apple's senior VP of software engineering Craig Federighi revealed that as Apple Intelligence evolves, the company eventually wants to give its users a choice between different AI models, and suggested that Google Gemini could be an option in the future.
• Blackmagic Design Unveils Spatial Video Camera for Shooting Apple Vision Pro Content — The URSA Cine Immersive camera features a custom stereoscopic 3D lens system with dual 8K sensors, capable of capturing a 180-degree field of view with spatial audio support. It is designed to capture content with a resolution of 8,160 x 7,200 per eye and offers 16 stops of dynamic range to ensure detail and color accuracy in every frame, with the ability to shoot stereoscopic 3D immersive cinema content at 90 frames per second.