On today's podcast Jake is joined by the one and only guru of legal marketing and culture, Michael Mogill. Michael is Founder & CEO of Crisp Video Group, the nation's fastest-growing law firm growth company and is the author of the Amazon Best-Seller, "The Game Changing Attorney." On his podcast, the Game Changing Attorney, Michael has discussed how to differentiate yourself from the competition with some of the biggest names in the legal industry and beyond. Crisp holds the largest law firm growth conference on the planet, the Game Changers Summit annually and is holding its first ever virtual conference, the Evolve Virtual Summit on June 24-25. Through his company, Michael has helped thousands of attorneys -- from solo and small firms to large practices -- differentiate themselves from competitors and earn millions in new revenue. Are you ready to become a game changer?

Highlights:

• Learn the key decisions Michael made in growing his company from the back office of a dental practice to an eight-figure world class marketing and coaching agency in just seven years.
• Discover how Michael uses storytelling both (1) externally to introduce lawyers and law firms to their potential customers and (2) internally to drive culture and employee output.
• Hear Michael discuss some of the growing pains Crisp has undergone as he has scaled up his business, and what advice he would give himself if he could go back in time to Crisp's beginnings.
• Find out what being a Game Changing Attorney means to Michael (author of the Game Changing Attorney, host of the Game Changing Attorney Podcast, and organizer of the Game Changers Summit legal conference).