Agency Business

#58: If AI isn’t the differentiator, what is? With Supergood’s John Elder


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Welcome to Agency Business.

John Elder, CEO and co-founder of independent creative agency Supergood, joined Brian and Olivia to discuss how data — not AI alone — may become the real differentiator for agencies navigating margin pressure and rising client expectations.

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Agency BusinessBy Brian Wieser and Olivia Morley