Agency Business

Welcome to Agency Business.

This week Brian Wieser and Olivia Morley break down the latest agency business news, including leadership changes at WPP and Omnicom, Stagwell’s investment in RealClear Holdings and Accenture’s growing ambitions in media.

They also discuss what these developments say about the changing economics of the agency business, from new sources of media revenue to private equity’s evolving interest in independent agencies.

The Agency Business podcast is part of the Marketecture Media podcast network.

Reach Out:

1. Subscribe for free to the Agency Business newsletter.
2. Interested in joining Agency Business as a guest? Submit a pitch.
3. Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
4. Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.

David Dweck, president of Go Fish Digital, joins Brian Wieser and Olivia Morley to discuss how the agency is adapting its business model to AI, pricing pressure and private equity ownership.

David shares how Go Fish is using AI to improve efficiency and output without positioning itself as a software company, why the agency maintains a pricing floor rather than competing solely on cost, and how it is moving beyond traditional FTE-based commercial models.

The Agency Business podcast is part of the Marketecture Media podcast network.

Reach Out:

1. Subscribe for free to the Agency Business newsletter.
2. Interested in joining Agency Business as a guest? Submit a pitch.
3. Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
4. Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.

This week, Peter Finn CEO and founding managing partner of Finn Partners, joins Brian Wieser and Olivia Morley on the podcast.

The Agency Business podcast is part of the Marketecture Media podcast network.

Reach Out:

1. Subscribe for free to the Agency Business newsletter.
2. Interested in joining Agency Business as a guest? Submit a pitch.
3. Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
4. Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.

Lola USA was formed by bringing together 180 US and adam&eveDDB in the U.S. as part of Omnicom’s broader agency consolidation. This week, Agathe Guerrier CEO of Lola USA, joins Olivia Morley to discuss establishing the Lola brand in the U.S.

The Agency Business podcast is part of the Marketecture Media podcast network.

Reach Out:

1. Subscribe for free to the Agency Business newsletter.
2. Interested in joining Agency Business as a guest? Submit a pitch.
3. Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
4. Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.

Leeann Leahy, CEO of The VIA Agency, joins Brian Wieser and Olivia Morley to discuss how the agency’s ESOP structure is shaping its culture, recruiting, investment strategy and approach to growth.

The Agency Business podcast is part of the Marketecture Media podcast network.

Reach Out:

1. Subscribe for free to the Agency Business newsletter.
2. Interested in joining Agency Business as a guest? Submit a pitch.
3. Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
4. Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.

David Angelo, founder and creative chairman of David & Goliath, joins Brian Wieser and Olivia Morley to discuss how the agency's challenger philosophy has shaped its growth, client relationships and culture over more than 25 years.

The Agency Business podcast is part of the Marketecture Media podcast network.

Reach Out:

1. Subscribe for free to the Agency Business newsletter.
2. Interested in joining Agency Business as a guest? Submit a pitch.
3. Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
4. Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.

Matthew Naffah, CEO of RareOne joins Olivia Morley to discuss the newly-formed agency platform’s approach to scaling independent agencies without eliminating their individual brands, leadership or specialized expertise.

The Agency Business podcast is part of the Marketecture Media podcast network.

Reach Out:

1. Subscribe for free to the Agency Business newsletter.
2. Interested in joining Agency Business as a guest? Submit a pitch.
3. Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
4. Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.

The Agency Business podcast is part of the Marketecture Media podcast network.

Reach Out:

1. Subscribe for free to the Agency Business newsletter.
2. Interested in joining Agency Business as a guest? Submit a pitch.
3. Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
4. Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.

Katy Hornaday, CEO of independent, private-equity backed agency, BarkleyOKRP, joins Brian Wieser and Olivia Morley to discuss her path from creative leader to CEO, how the agency is using its PE backing to build and buy capabilities, and what it takes to make integration across creative, strategy, media and AI-enabled tools work inside the business.

For more on the media side of BarkleyOKRP’s model, revisit Episode 22, with MissionOne Media president Sean Corcoran.

The Agency Business podcast is part of the Marketecture Media podcast network.

Reach Out:

1. Subscribe for free to the Agency Business newsletter.
2. Interested in joining Agency Business as a guest? Submit a pitch.
3. Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
4. Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.

Welcome to Agency Business.

Shannon Langrand, founder and CEO of Houston-based independent agency Langrand, joins Brian Wieser and Olivia Morley to discuss how starting an agency without first working inside one shaped the firm’s model, and why that outsider perspective helped her build around the “job to be done” for clients rather than the inherited structures of the agency business.

The Agency Business podcast is part of the Marketecture Media podcast network.

Reach Out:

1. Subscribe for free to the Agency Business newsletter.
2. Interested in joining Agency Business as a guest? Submit a pitch.
3. Listen to 📊 The Madison and Wall Podcast: Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends.
4. Listen to 🎬 Screen & Sponsor: Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.