Welcome to Agency Business.

This week Dan Khabie, cofounder of CourtAvenue, joined Olivia for a conversation about building an independent digital and AI transformation agency — from a garage startup in San Diego to a 250-person company growing at 64% year-over-year.

Daniel discusses CourtAvenue's five pillar go-to-market strategy — spanning digital ecosystems, retail media, physical-digital experiences, and AI consulting — and how AI has become the central accelerant across all of it. He also shares his "fresh water" philosophy for working alongside in-house teams, reflects on lessons learned inside WPP and J. Walter Thompson, and offers his take on holding company consolidation. Brian and Olivia also dig into WPP's Elevate28 restructuring plan, Globant's client losses, and a remarkable 36-page court document that revealed the actual media spending of WPP's largest clients across major platforms.

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