**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing [email protected] to drop Dan and Dara a message directly.**

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Intro 00:15

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Quote of the episode from Stacey: "I was looking at the SEO for my site and one of the queries that came up was “I hate GA4” and it was hilarious"

Quote of the episode from Dan: "it probably took me longer than I'd care to admit to really understand GA4 well enough to realise that it's actually pretty good."

Quote of the episode from Dara: "the business is only just about starting to understand analytics in general and now they're being told there's this new version of all of that data."

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This week Dan and Dara are joined by Stacey Harper, a fellow GA4 expert and trainer! They discuss war stories, hidden features and the huge importance of a migration strategy/plan for migrating to GA4. And remember, never ever push the 'UA events in GA4' button!

Stacey's website Sharper Digital is https://bit.ly/3fa9WaO where you'll find all her social links and details on her GA4 training.

Measurelab's GA4 training can be found at https://bit.ly/3DfaAfl.

And a big shout out to KEYNOAT (thank you Bhav!) who helped connect us with Stacey. You can sign up to KEYNOAT at https://bit.ly/3DcSKtq.

In other news, Stacey goes all Disney, Dan goes all Viking and Dara goes to Oxford!

Follow Measurelab on LinkedIn - https://bit.ly/3Ka513y.

Intro music composed by the amazing Confidential - https://spoti.fi/3JnEdg6.

If you're like what we're doing here, please show some support and leave a rating on Apple, Spotify, or wherever really.

The post #58 In the GA4 trenches (with Stacey Harper @ Sharper Digital) appeared first on Measurelab.