The Retail Perch is back this week with a refreshingly new perspective from a CPG company. Gary and Shekar interview David Klavsons, Chief Executive Officer at King Juice/Calypso Lemonade. David explains his journey from big CPGs like PepsiCo, Nabisco, and Craft to convenience retail and now Calypso Lemonade. He highlights how his organization has used a test and learn environment to grow its brand. He has some great advice for brands including how data, distributors, retailers, and your own organization work together as pieces of the same puzzle.