The Exit Whisperer

#58 - Laura Roos (Minny & Paul)


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Ever felt stuck running a business you no longer love—but you’re scared to let go? Meet Laura Roos, who sold her company without a broker, while pregnant, and turned the proceeds into her next seven-figure startup. This episode is messy, honest, and full of real talk about what it actually takes to walk away.




5:48 Why Selling the Business Felt Like a Dream Come True  
8:01 How the Company Grew Rapidly During the Pandemic  
9:59 Knowing It Was the Right Time to Sell  
11:30 Shifting Her Focus Into a New Business Venture  
14:10 Her Deep Obsession With Cannabis Dosing  
16:11 Making the Final Decision to Sell  
19:02 The First Meeting With a Business Broker  
21:19 The Game-Changing Email From a Potential Buyer  
22:57 The Hidden Challenges of Planning an Exit  
26:04 Why You Always Need Multiple Interested Buyers  
27:53 Mastering the Art of Negotiating Deal Terms  
30:22 Renegotiating Terms Even After the Deal Is Struck  
32:54 How She Created Predictability in Her Payments  
34:32 The Current Success of Mary and Jane  
37:25 The Hard Realities of Growing a Business  

...more
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The Exit WhispererBy Carrie Kerpen

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