In this episode of The Win-Win Effect™ Podcast, Chris Ross and Wes Baiz sit down with Peri Shawn. Her content aligns perfectly with our core values of authentically selling and serving your listeners at the highest level. She is a CEO, professional speaker, and best-selling author who has studied neuroscience as it applies to sales for over 20 years while also implementing Dr. Demartini's workYou may have read some of her articles in SellingPower, Salesforce.com, Entrepreneur, Sales and Marketing Management Magazine, Inc., National Post, and Forbes. Peri teaches and coaches sales VPs and their teams how to coach, increase sales, and improve the client experience.  She leverages the neuroscience of leadership and buying to help businesses grow. Her company, the Coaching and Sales Institute, has worked with such teams as KPMG, GE, Hallmark, AT&T, Direct Energy, Bell, the Royal Bank of Canada, and Rogers.

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