Hey, I'm excited for you guys to be here. Thank you so much for listening and tuning into this Podcast, first off. I know there's a lot of other options that are out there. I'm trying to bring you guys the absolute best content that I can. Hopefully, you guys feel that and are using these things inside of your business.
Again, I recently just went onto iTunes reviews and saw a whole bunch more, which is very, very exciting. I appreciate that. I love seeing that. I love seeing, first of all, how you're actually using this stuff, so. This doesn't mean a thing if you're not doing anything with it, right. One of the Podcasters says that [inaudible 00:01:10]. It's true though, okay. So go out and start applying the things I'm talking about.
Anyway, hey. What I wanted to do is, I wanted to walk through another principle with you guys here real quick, that frankly has really, really helped me in my business life. I kind of started eluding to it in the previous episode. It was something that I was hoping, and was wishing, and was kind of praying that was not as true or needed as I found out that it actually is.
Okay. I'm super excited to be able to share this with you guys. If you guys have never thought about this before, would never experience this before, it's gonna help like crazy. I'm gonna use the example of applying for college again.
I've only been graduated for not even two years. A lot of people ask after that, I'm 29. I spent some time in the Army, I did a mission for my church, and did a whole bunch of other stuff, so. I was not just lazy in college. I actually was a go getter in college. It wasn't that at all, I did a whole bunch of other stuff.
Anyway, as I started applying to these ... Let's think of, if you guys ever applied for, even a job, let's say. A job, or college, or any kind of application that you put out there. There's usually with applications, okay ... So I'm going, I'm filling this thing out. In high school, I hadn't really learned how to study yet.
I hadn't learned how to learn, really, that much yet. So, I really didn't do that well in high school. I barely graduated to be honest. I went and I was like, "I'm not looking forward to college. College is gonna suck, college is gonna be terrible." Luckily, I learned how to learn and after the first semester of me pretty much failing out entirely, I reapplied and I learned how to learn.
Got almost straight A's the rest of the way through, which was a bunch of fun, which was awesome. So anyway, I encourage you to learn how to self teach. Don't put that in the hands of someone else, solely. You know what I mean?
Anyway, so while I was applying to these different schools, there was this interesting thing, to be honest, I wasn't even thinking of. I was in high school, I was what you call street smart not book smart. I was filling out applications to go to colleges. I was putting all these applications out there and there was a little bit of a fee to apply.
There was a deadline. There was a deadline that I had to get the application in by in order for me to be considered at all to even actually attend school at the places I was going to. Let's think about that application for a second, though. The actual application of turning in the application.
Would people just turn in those applications to college or the applications to get a job if there was no deadline? Probably not, right? Probably not. Or they would, but again, we'd only be speaking to, like I was talking about in the last episode, we'd only be speaking to those who are ambitious.
Most people need a deadline. Most people need a reason to act. Most people need a reason to take action, and do things, and progress in their life. They need a reason, they don't come up with one on their own. That's fine, we're all different, but most people are not that way.
If you're listening to this Podcast, you most likely are an ambitious individual and you are completely all in on whatever your future is. You're trying to just make it happen no matter what. I respect that and I can not wait to shake your hand, okay. I love hanging out with people like you.
So, what I realized is ... Guys, what I'm trying to help you guys understand is that at as MLMer, right? As an MLMer, or whatever other name you come up with it. As an MLMer, you've got to learn how to market. It's in the very name of the industry. MLM, Multi-level Marketing. I'm sorry, Network Marketing. But most of the time, people don't know how to market. That's fine, just learn how though.
It'll give you the most ridiculous edge. If you don't learn how, then you're just selling. Then, you have to sell hard, and you have to sell awkwardly, and you have to sell with hight pressure and awkwardness. That's where the feeling of a lot of the MLM [inaudible 00:05:06] comes from, because they sell and they don't market.
If you learn how to market, it negates a lot of the need for you to hard sell. So as far as marketing goes, the two ... Let's think back to this college example or applying for a job, whatever it is. Without a reason to act, people typically will not. Much like you don't drink water until you get thirsty. You gotta make people thirsty.
You could either sit around and wait or you could salt the oats. You can put salt around all the things around them. Just start putting salt all over the place, that will make them thirsty. So, they start taking action at that point. So, that's what I'm trying to help you guys understand, that's what I'm trying to help you guys do and know.
There is a deadline that you must act by to get certain things done in your life. It sifts people out. It sifts out those who are really not into it and they were just kind of poking around. It sifts people ... It's the same reason why I don't just constantly let people be able to enroll in and get my course, Secret MLM Hacks. It's the same reason.
I only let people in in like two or three day little swings, that's it. I only want the action takers. I only want the people who actually ... Web class finishes, it's time to start, it's time to get it now. Why? Because if it's always open, then people think it's always there. It's not going to be.
I'm trying to just pull a thousand people into this, into this course. I'm trying to go through and I'm trying to educate. I'm trying to create this little mini micro force of just these rock stars. Of these people who are armed with this information to go dominate in a way that the MLM industry has never seen before.
I'm not trying to sell it to the entire world. Literally, I'm not trying to sell this ... I'm not trying to get Secret MLM Hacks in the hand of every MLMer. I've had seven MLM owners, I just had another previous one, ask me for this product. For the MLM, I think it's seven, I can't remember the numbers but it's something like that. It's happened over the last couple of months.
The answer has been no because I'm trying to find the hungry people. I don't care what MLM you're in, I care that you're hungry. I want to go filter out those people who are action oriented people who are also hungry. Someone came to me once and was like, "Steven. Steve, hey man. You should make this so that you target it to all MLMers." I was like, "By definition, that means I'm literally targeting nobody. That's a terrible idea, there's no way I'll do that."
That's what I'm trying to help you also realize with your MLM product and your down line itself. That one of the issue why people struggle so much is because they literally target every single person who's out there. They target everybody. By definition, that means they're targeting nobody. That is the most expensive, long, time intensive way to go about this business, don't do that.
What I'm trying to help you understand is that the two tools. The two major tools and weapons that a real Marketer has to get people into action, is scarcity and urgency. That's it. There's the secret right there. Scarcity, meaning there's a limited resource of this. You need to act because they'll literally run out.
Or urgency, meaning you need to because time is running out. So I lace scarcity and urgency into all the things that I do. It's one of the very principles upon which I make people apply for my down line. There's scarcity. I literally turn people away. That makes you want it more, doesn't it? You want more of stuff when there's less of it.
Even if you didn't need it before, or even if you didn't need it at the time you got it, just because it's going out, you grab more of it. That's the power of scarcity. If you want proof of that, come hang out with my four year old and my two year old when there's only one cookie left.
It's so true. Scarcity and urgency, those are the two things. The scarcity of it, that's it. Don't make your stuff available to everybody at all times. There's no scarcity. When it looks like there's that much of it ... What happens in the brain is people start asking themselves, well do they have that much of it because no one's buying it?
They start asking questions, and they place their own seeds of doubt in their own heads, and back off the possibility of buying from you. It can not be available at all times. It's the reason, if you know this, how many seasonal promotions does your MLM company do? Probably quite a few. Why? They do a little bit of a price drop, they'll put a coupon out there, some kind of deal, some kind of promotion, it's scarcity and urgency in play.
That's what it is. They're doing it to the people in their ... distributors, for their events. They're having you do it to your customers for products for joining the down line, it's all around you. That's what a coupon is. It's a scarcity and urgency principle based tactic.
Coupon only valid until the end of the month. Do you really think that something big is gonna happen when they actually take that down? No. Why do they do it? Why does the coupon expire? It's to get you into action.
We were at the car wash the other day. At the car wash a couple days ago, it was one of those drive in ones. I had my four year old and my two year old in the back. We just found out we're having our third, which we're very excited about. Due in June, we just found out like two weeks ago, it's gonna be another girl. We're very excited. It's gonna be a houseful of girls and then myself. So, I'm doing extra manly things over here.
More pull ups, I'm grunting more. I think I rubbed my face in dirt yesterday for no reason. Just kidding. But anyway, we're very, very excited. But we were going through the carwash ... it's one of those nice ones. We usually don't go to that often where there's a concierge there and they're punching all the stuff in for you. It felt like ... I don't know, it was kind of interesting. It was fun though.
We went through it and my girls were going crazy, they were going nuts. They were excited. This stuff was spraying all around, they were sitting in the car. They were yelling, and they were loving it, and excited. What was interesting is when they handed me the receipt, he goes, "Hey. It's half off your next one if you come back before this date." The next date was in like a week.
Meaning they wanted you to act. There was a time limit on that coupon, in order to get us to actually do stuff. In order to actually get us to move forward. You guys, do not offer at all times, all your services to anyone at any time. Don't do it. Scarcity and urgency is one of the biggest tools that you have as a Marketer. Since I'm trying to help you learn how to do that stuff, understand that it is the biggest two weapons in your back pocket.
You can screw up on all your scripts. You can screw up on writing the actual ... You can screw up on the videos. Maybe you're not that good of a storyteller yet, which I hope you are practicing that. Maybe your not good at this, maybe your not good at all these different things. But if you have scarcity and urgency, you can suck at a lot of stuff and still make sales.
If you're a storyteller and you've got scarcity and urgency, you can suck at tons of stuff and make lots of sales for your stuff. So go through and don't make yourself so available. Whether it's your down line, whether it's your product, whatever it is. Meaning keep pitching like crazy. Keep trying to sell people like crazy. But don't make it available to them all the time.
Hey, you can do this ... it's just literally today and tomorrow they've got this thing going on. If you want to take advantage of that, you've gotta act before the end of tomorrow. So anyway, let me know. Give me a call back and ... okay, sounds good. Bye. You know what I mean?
What do people do when ... Okay, there was this huge promotion going on for the MLM that I'm in. Big promotion, it was awesome, it was a bunch of fun, and people were just going crazy getting a whole bunch of stuff done. That I think they would have a hard time creating otherwise. Meaning, they ... People were making phone calls like crazy, they were running around, they were getting this stuff done. Because why? There was a deadline. It was brilliant.
Anyway, I think I'm making the point. Just start thinking through ways you can do that. Don't make yourself so available. Don't make your product so available. Interlace inside of there. I'm not saying don't make yourself available, I'm saying your down line, your products. Interlace inside of there. Interlace through scarcity and urgency. Take aways. Take away sales work like crazy. That's why they work, it's scarcity at play.
Anyways, guys. Hey, thanks so much. Appreciate it. I hope you guys are enjoying this and I'll talk to you later.
Hey, thanks for listening to me. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM Masters Pack.