#58 Unconventionalist Abb-d Taiyo: Empowering Change, Sustainability, and Purpose in the Digital Realm

Abb-d's journey into the industry is unlike any other, as he skipped the traditional design education and instead found himself on the courts of NYC playing basketball with top prospects.

But his story doesn't end there. He took a leap into a different court — the world of digital design, which he describes as both challenging and fulfilling, especially as someone from an ethnic minority background.

After getting his hands dirty, honing his digital design craft, and leading major projects and brands at large agencies, Abb-d grew tired of what he describes as "purposeless commercial briefs". He craved meaning and impact and thus made a bold decision to work only with clients committed to ESG.

Determined to make a difference, he co-founded the groundbreaking digital agency, Driftime®, alongside his partner, Sara Taiyo, in 2016. A design and impact agency that approaches complex challenges at the intersection of purpose and intention.

Their mission? To collaborate exclusively within the three pillars of sustainability (social, environmental, and economic) with strict criteria on who they work with in partners and prospects.

Driftime® became a B-Corp in 2021, showing their dedication to impact-driven solutions and empowering partners to bring about real change with a small but efficient team and extended partners globally.

Some exciting projects they've worked on include Only One and Design Declares!

Join us for another insightful conversation with Abb-d Taiyo as we explore how digital design can drive positive change across social, environmental, and economic spheres, and the power of combining creativity with purpose to make a difference in the world.

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