In this episode, Emma offers a comprehensive overview of 2023 Marketing trends. Covering three main categories — overarching trends, content shifts, and the dynamics of social media apps — Emma delves into the shifts in consumer behavior, where social media has surpassed search engines as the primary source of information. She also highlights the ongoing impact of TikTok on e-commerce and the importance of video content. Emma explores content-specific shifts, including the preference for authentic iPhone-shot content, the continual evolution of the buyer's journey, and the rising influence of micro-influencers. Whether you're an entrepreneur, marketer, or business enthusiast, tune into this episode for a comprehensive review of the digital landscape in 2023.

Listen in as we speak about:

• The Overarching Marketing Trends of 2023

• TikTok Revolutionizing E-Commerce

• The Rise of Video Content

• Content Trends of 2023

• Micro-Influencers and Cross-Platform Dynamics

• The Fate of Social Media Apps

And much, much, more!

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