In this episode, we sit down with Laurens, a digital entrepreneur who has collaborated with 7 and 8-figure entrepreneurs, celebrities, and industry leaders. Laurens highlights the significance of establishing social trust and authority through media and PR. We discuss why showcasing your successes and strengths can create more opportunities and how PR can pre-sell your potential clients. Laurens shares actionable steps for building a strong personal brand, even if you're starting from scratch, and emphasizes the importance of authentic connections, community engagement, and maintaining a consistent online presence. We also explore personal branding pitfalls, PR strategies, and ways to differentiate yourself in a crowded digital space. By the end of this episode, you'll learn how to position yourself as the go-to authority in your industry and why selling less can actually lead to closing more deals.(00:00) Introduction to Selling Less for More(00:07) Meet Laurens: Digital Entrepreneur Extraordinaire(01:03) The Power of Personal Branding(02:13) Building Credibility and Authority Online(07:12) Common Mistakes in Personal Branding(08:53) Effective Personal Branding Tactics(16:52) Dealing with Imposter Syndrome(24:02) Final Thoughts and Resources

More about Laurens:Linkedin: https://www.linkedin.com/in/laurenstijssen/Website: https://laurenstijssen.com/More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder

Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.