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You hit that little blue "Boost Post" button, your budget disappears, and... crickets. Sound familiar? In this episode, I'm breaking down exactly why boosted posts feel like they're doing something  but rarely bring in actual leads or paying clients.

I'll walk you through the real difference between boosting a post and running a strategic Facebook ad, why Meta loves when you boost (hint: it's not because it's best for your business), and what you should be doing instead if you want your ad spend to actually work.

If you've ever wondered whether boosting counts as "running Facebook ads," this one's for you.

In this episode:

• Why boosted posts give Meta the wheel  and you very little control
• The objective problem that's costing you clients
• Why your targeting options are so limited when you boost
• What you're missing without proper Pixel and conversion tracking

Ready to stop guessing and start running ads with a real strategy? Connect with me on Instagram @stacyacovitz or visit stacycovitz.com to learn how we can work together.

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