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#59 - Angela Pointon (11outof11)
Angela Pointon opens up about what it’s really like to buy out your partners, take on debt, and bet on yourself when everything’s on the line. From the hardest conversations to the relief of letting go, this episode is about courage, burnout, and knowing when to walk away—on your own terms.
2:32 How 11Outof11 was born from freelancing burnout
4:42 Leaving the commute and daycare guilt to go all-in on freelance
7:13 Designing an agency with a future sale in mind
9:50 The hardest step — deciding to buy out her partners
13:06 Third-party valuation, bank loans, and emotional fallout
15:32 Relief, confidence, and revenue skyrocketing post-buyout
18:51 Why she chose to sell just one year later
22:23 Choosing the right buyer and securing a 90-day transition
24:45 No regrets and closing the deal during her son’s graduation week
27:04 Fractional CMO life, building a mountain home, and family time
30:18 Learning to slow down after witnessing friends survive cancer
32:00 Why Angela’s real-world exit story matters
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By Carrie Kerpen
5
3636 ratings
Angela Pointon opens up about what it’s really like to buy out your partners, take on debt, and bet on yourself when everything’s on the line. From the hardest conversations to the relief of letting go, this episode is about courage, burnout, and knowing when to walk away—on your own terms.
2:32 How 11Outof11 was born from freelancing burnout
4:42 Leaving the commute and daycare guilt to go all-in on freelance
7:13 Designing an agency with a future sale in mind
9:50 The hardest step — deciding to buy out her partners
13:06 Third-party valuation, bank loans, and emotional fallout
15:32 Relief, confidence, and revenue skyrocketing post-buyout
18:51 Why she chose to sell just one year later
22:23 Choosing the right buyer and securing a 90-day transition
24:45 No regrets and closing the deal during her son’s graduation week
27:04 Fractional CMO life, building a mountain home, and family time
30:18 Learning to slow down after witnessing friends survive cancer
32:00 Why Angela’s real-world exit story matters
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