As you know, we’ve been trying to cover from every angle, the innovations that ecommerce sites in general, and Amazon.com specifically, brought to the world. That is why I was thrilled to get to speak with Greg Linden, who was one of the Amazon engineers who was responsible for a lot of the personalization and data-driven innovations at Amazon, especially the recommendation engine. Greg explains in great detail the technological challenges involved, but also gives us a conceptual and almost philosophical background to the ways that harnessing data and deploying personalized systems can improve commerce.

If you want to read any of the blog posts Greg has done about his early Amazon days, go here.

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