Making Sense of Martech

#59 | Eric Seufert: Everything is an Ad network


Listen Later

A conversation with Eric Seufert.

In this episode, I'm joined by Eric Seufert to talk about his thesis-slash-catch phrase "everything is an ad network." Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech.

Eric worked a number of Adtech roles in Europe which led him to founding and exiting analytics platform for mobile developers Agamemnon. He is now investing in companies in the Adtech space with Heracles Capital and runs the deeply respected and always interesting Mobile Dev Memo.

In this episode, we talk about Adtech branching out into all kinds of new commerce, retail, and platform media channels, Europe's role in the development of mobile apps and gaming, what will happen to the web if Eric's catchphrase "everything is an ad network" becomes a reality, privacy and the threat of walled gardens, whether or not programmatic has a future, media power laws, the 1% of ad networks and many other topics…

  • Go here for ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠show notes, links, and resources.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • Follow Juan Mendoza on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.
  • Listen on⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Apple⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Google⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠everywhere else.⁠⁠⁠⁠⁠⁠⁠⁠⁠
  • You can find Eric on LinkedIn.
...more
View all episodesView all episodes
Download on the App Store

Making Sense of MartechBy Juan Mendoza + Jacqueline Freedman

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings


More shows like Making Sense of Martech

View all
Pivot by New York Magazine

Pivot

9,503 Listeners

Pod Save America by Crooked Media

Pod Save America

87,530 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

349 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

358 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,442 Listeners

The Rest Is Politics: US by Goalhanger

The Rest Is Politics: US

2,216 Listeners