ESG (Environment, Social and Governance) presents pressure to go from one mindset to another about what investing is and to whom all of the benefits accrue and why. A change like this leaves open a lot of opportunities for confusion, and for jumping to conclusions…both enemies of a strong and clear investment process on a high-functioning team. Today, we are aiming to bring awareness up around common misunderstandings arising with ESG. We start with misunderstandings between investors and marketers, and then between investors and... investors. I hope you enjoy it.