Soul & Science: Fast Forward Your Marketing Mind

#59: Fighting Anti-Semitism | Ido Aharoni, Diplomat and Founder of the Brand Israel Program


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This week on the podcast, we’re talking about a sensitive subject, but after seeing Ido Aharoni speak at the Harvard Club recently, it felt like the right time to have a difficult conversation.

Ido is a 25-year veteran of Israel’s Foreign service. He is a public diplomacy specialist, founder of the Brand Israel Program and a well-known nation branding practitioner.

Today’s conversation is not a history lesson on the Israeli-Palestinian conflict.

Instead, here’s what you’ll learn in today’s episode:
  • How black and white thinking has led to a dramatic increase in anti-semitism around the world
  • The simple marketing principles used on social media with ill intent that have helped spread misinformation and hate speech
  • How information overload exhausts our brains and makes us more susceptible to that misinformation
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Soul & Science: Fast Forward Your Marketing MindBy Mekanism and Jason Harris

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