Hey loves,

can you believe it is May now? I'm being reminded to follow my own rhythms and seasons every day at the moment!

Part of that is making space for contractions and grief when it's needed, which can sometimes include asking if it's time to give up on a business or an idea. Someone asked how we know when it's time today and I loved that questions so much that I recorded a whole episode about it. 

This is, I hope, a pep-talk to un-shame the act of letting go when something doesn't feel right anymore while also building resilience to keep going when it's just a rough patch on the way to softer times. 

I hope it helps!

Love,

Yarrow

P.S. Here is the Web Design Adventure I mentioned: https://yarrowdigital.com/web-design-adventure-course/