Search is changing rapidly in the age of AI, but that doesn’t mean SEO is disappearing. In many ways, it’s actually becoming more important.In this episode I explore how search behaviour is evolving as more people ask detailed questions through tools like ChatGPT and AI-enhanced search engines.

We talk about why long-form content such as blog posts and podcast episodes continues to be one of the most powerful ways for people to discover your work, especially compared with short-lived social media posts.

I also discuss accessibility, metadata, and how thoughtful website structure helps both humans and search engines understand your work.If you want your work to be discoverable for years rather than hours, investing in a good website and meaningful content is one of the most sustainable strategies available.

You are welcome to get on the waitlist for Kind Marketing here: 

https://pinkwellstudio.com/kindmarketingwaitlist/

And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thanks for listening,

Yarrow

In this episode I’m joined by coach, writer and community builder Anne-Marie Zanzal.Anne-Marie supports women who are questioning their sexuality or coming out later in life.

After coming out herself in midlife, she began building a business that helps others to explore identity, grief and transformation with support and community.We talk about the courage it takes to question the life you’re living, and how major identity shifts often come with grief, fear and growth. Anne-Marie shares how finding an online community changed her own journey and eventually led her to create courses, coaching programs and a podcast that now support others navigating similar transitions.We also explore the realities of building a values-aligned business, for example learning through trial and error, creating offerings that genuinely serve people, and finding sustainable ways to do meaningful work without following conventional business models.

Anne-Marie Zanzal is a coach, writer, and community builder who supports people—especially queer women coming out or re-orienting their lives later in life—as they navigate identity, change, and belonging with courage and compassion. An ordained minister and longtime meditation teacher, Anne-Marie brings a deeply human, non-hustle approach to personal growth rooted in self-kindness, shared common humanity, and mindful awareness. Through her courses, workshops, podcast, and online communities, she creates spaces where people can slow down, tell the truth, and reconnect with what actually matters. Her work gently challenges conditioning and “shoulds,” helping people build lives and relationships that feel authentic, sustainable, and alive.

Anne-Marie lives with her wife and family and believes that meaningful change—personal or professional—begins when we allow ourselves to be honest, tender, and fully present. https://annemariezanzal.com/ https://www.linkedin.com/in/annemariezanzal/ https://www.facebook.com/amzanzal https://www.instagram.com/annemariezanzalcoaching/ https://www.tiktok.com/@annemariezanzal?is_from_webapp=1&sender_device=pc https://www.youtube.com/@annemariezanzal

You are welcome to get on the waitlist for Kind Marketing here: 

https://pinkwellstudio.com/kindmarketingwaitlist/

And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thank you for listening!

Love,

Yarrow

Many small businesses struggle not because their work isn’t valuable, but because the pathways for people to buy are unclear.

In this episode I explore the systems that help money flow more easily through your business.We’ll talk about the idea of “no dead ends” in your marketing - this is making sure that wherever someone encounters your work, they understand the next step.I also share practical ways to simplify how people pay you, from transparent pricing and booking systems to clearer communication around timelines and processes.

Finally, we look at the internal systems that support your financial wellbeing: bookkeeping, separating business and personal finances, and developing a calm understanding of your numbers.Good systems don’t just help your business grow, they reduce anxiety and create space for more meaningful work.

You are welcome to get on the waitlist for Kind Marketing here: 

https://pinkwellstudio.com/kindmarketingwaitlist/

And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thanks for listening,

Yarrow

In this episode of the Kind Business Show, I explore how simplifying our lives can help us build calmer, more sustainable businesses.

Inspired by the book Your Money or Your Life by Vicki Robin and Joe Domínguez, I talk about the idea of calculating our true hourly income across different income streams and how this can completely change how we think about work.I also reflect on the lifestyle choices that shape our financial needs, including my own journey from living in large European cities to settling in a small town in Scotland in search of more rest, time, and simplicity.

Finally, I share practical ways to simplify different areas of life from finances and time management to social commitments and digital habits.When we align our businesses with our actual capacity and the lives we truly want to live, something beautiful becomes possible: work that supports our wellbeing rather than overwhelming it.

You are welcome to get on the waitlist for Kind Marketing here: 

https://pinkwellstudio.com/kindmarketingwaitlist/

And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thanks for listening,

Yarrow

What makes a website feel instantly welcoming while others feel overwhelming?In this episode of the Kind Business Show, I explore the psychology behind calm web design and why clarity is one of the most powerful tools for converting visitors into clients.We talk about cognitive load, visual hierarchy, white space, and the idea that “a confused mind says no.” When a website makes it easy for visitors to understand what you offer and what their next step is, trust naturally grows.I also share practical insights from my experience as a web designer about the small design choices that can transform a website from stressful to soothing.You are welcome to get on the waitlist for Kind Marketing here: 

https://pinkwellstudio.com/kindmarketingwaitlist/

And you can book a free feeler call with me here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Thanks for listening,

Yarrow

In this episode, I’m sharing why I’m leaving Substack after two and a half years.

We explore the role of newsletters as a stable home in a marketing ecosystem and why they remain one of the most powerful ways to connect with your audience.

I talk about:

• Why newsletters are still relevant

• What drew me to Substack

• Ethical and technical considerations

• Lessons from past subscription models

• The importance of audience segmentation

• Why I’m moving to Flodesk

I also share a practical overview of what it looks like to switch newsletter platforms so you don’t feel stuck where you are.

This episode is for anyone thinking about sustainability, ownership, and long-term trust in their marketing.

If you’d like to work together, you can book a free call here: https://yarrowmagdalena.17hats.com/p#/scheduling/xckkzgxdszxhcpbppxnfhczfdkghrwfb

Love,

Yarrow

In this episode, I’m talking about how marketing can bring us face to face with our deepest beliefs about money.

Building a marketing ecosystem isn’t just about strategy. It often raises questions about worth, trust, safety and what we believe we deserve.

We explore:

• Why marketing can feel emotionally charged

• How working with numbers like conversion rates can feel uncomfortable

• What happens when marketing is actually successful

• How early money messages from caregivers shape our business decisions

• The link between inherited money beliefs and marketing visibility

I share a simple reflective exercise to help you map your own money memories and understand how they continue to influence the way you relate to income, pricing and growth.

Because when we understand where our money stories come from, we can begin to relate to marketing in a way that feels kinder and more aligned.

You are welcome to join the waitlist for my Kind Marketing program over here: https://pinkwellstudio.com/kindmarketingwaitlist/

Thanks for listening!

Love,

Yarrow

In this episode of the Kind Business Show, I’m exploring pricing through the lens of economic justice and abundance.

Talking about money can feel uncomfortable, especially in times like these. But avoiding the conversation doesn’t make the system fairer. Instead, it can leave us isolated, under-resourced, and unsure how to advocate for ourselves and each other.

This episode is an invitation to rehumanise pricing. We’ll look at what actually goes into our work, why transparency matters, and how past experiences with money can shape how it feels to be paid. I also share practical ways small business owners can move toward more inclusive pricing models, without sacrificing their own safety or sustainability.

Finally, I talk about reverse engineering pricing from your real needs, both now and in the long term, and holding the tension between enoughness and abundance with gentleness.

This is not about having perfect answers. It’s about grounding pricing in lived experience, care, and community.

You can learn more about working with me over here: https://pinkwellstudio.com/

And you can get on the waitlist for Kind Marketing over here: https://pinkwellstudio.com/kindmarketingwaitlist/

Thanks for listening!

Love,

Yarrow

In this episode, I’m sharing my business story and why I’ve chosen to do things differently.

This is not a story of overnight success or constant growth, it’s more of a story about embracing weirdness and creating a slow, soft life on my own terms. 

I talk about starting work very young, burning out in my early twenties, studying while working full-time, and the long, winding path that eventually led me to start my web design business. I share how underpricing, imposter syndrome, teaching, community-building, and eventually a life-altering accident reshaped how I think about work, money, and success.

I also speak about grief, maintenance years, simplifying my life, and why I believe it’s okay for businesses to pause, refine, and deepen rather than always expand.

This episode is an invitation to rethink what success can look like, and to trust that building a business around your real life is not a weakness, but a strength.

You can learn more about working together here: https://pinkwellstudio.com/

And get on the Kind Marketing waitlist over here: https://pinkwellstudio.com/kindmarketingwaitlist/

Thanks for listening!

Love,

Yarrow

In this episode of the Kind Business podcast, I’m joined by Sarah Cook, a creative mentor supporting tender-hearted writers and neurodivergent humans to build lives and livelihoods rooted in creativity, self-trust, and care.

We talk about what creativity really is, why it matters so much right now, and how many people have been taught to believe it is something they lack rather than something they live. Sarah shares more about their own business journey, what excites them about supporting others, and how their work has evolved over time.

We also explore collaboration in the age of AI, what kinds of connections feel nourishing and meaningful right now, and the deep magic Sarah sees in neurodivergence. This is a conversation about creativity as a life force, not a productivity tool, and about building work that honours sensitivity, difference, and slowness.

Sarah Teresa Cook (she/they) is an autistic poet and essayist whose work explores perception, creative practice, and identity. As a creative mentor & coach, she works intimately with other writers and neurodivergent folx across genre. Her words have appeared in Rattle, Write or Die, Porterhouse Review, Oregon Humanities Magazine, and in Someone Like Me: An Anthology of Nonfiction by Autistic Writers. Based in the Columbia River Gorge, she publishes For the Birds, a Substack newsletter, and dreams of writing the “Before & After” puzzles for Wheel of Fortune.

Learn more at sarahteresacook.com and sarahcook.substack.com

And get a three months free trial to Sarah's Substack over here: https://sarahcook.substack.com/subscribe?coupon=0b08890d

Thank you for listening!

Love,

Yarrow