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#59 Why every CX Leader needs a CX Strategy on a page
Too many CX strategies are either far too complex… or don’t exist at all. That’s why in this episode, your host Nienke Bloem, CX educator and speaker, takes you on a journey into one of the most powerful tools you can have as a CX leader: your Strategy on a Page (SOAP).
Your Strategy on a Page is the bridge between vision and execution. Without it, your CX story risks staying a dream. With it, you have a clear, shareable, actionable plan that guides your team and inspires your organization.
In this episode, you’ll learn:
✅ Why SOAP is the third essential element of your CX Story.
✅ The 5 research-backed advantages of having a one-page strategy.
✅ Real examples of SOAP setups, from 2 pillars to 5 must-win battles.
✅ 10 possible elements you can include in your own SOAP.
✅ A challenge: how to make sure your strategy drives direct customer impact, not just internal alignment.
You’ll also hear stories from Nienke’s own leadership journey and client cases that bring SOAP to life, plus practical tips to make your strategy visual, memorable, and usable every single day.
Timestamped overview:
00:00 Podcast introduction
05:05 Webinar announcement
09:39 Executive strategy and CX alignment
13:19 Strategic execution through visual simplicity
16:02 Clarity drives action
20:04 DIY CX Story framework
22:36 Building customer-centric mindsets
27:20 Strategic vision through self-thinking
30:17 Visualize your strategic path
31:20 Strategy as bridge to success
Free learning opportunity:
Want to create your own Strategy on a Page? Join one of Nienke’s upcoming Strategy on a Page webinars:
Both sessions will be recorded, but attending live gives you the chance to ask your own questions and interact. Plus, if you attend live, you’ll get a practical AI prompt so you can start building your SOAP right away.
👉 Register here
About Nienke:
Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.
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By Nienke Bloem CCXPToo many CX strategies are either far too complex… or don’t exist at all. That’s why in this episode, your host Nienke Bloem, CX educator and speaker, takes you on a journey into one of the most powerful tools you can have as a CX leader: your Strategy on a Page (SOAP).
Your Strategy on a Page is the bridge between vision and execution. Without it, your CX story risks staying a dream. With it, you have a clear, shareable, actionable plan that guides your team and inspires your organization.
In this episode, you’ll learn:
✅ Why SOAP is the third essential element of your CX Story.
✅ The 5 research-backed advantages of having a one-page strategy.
✅ Real examples of SOAP setups, from 2 pillars to 5 must-win battles.
✅ 10 possible elements you can include in your own SOAP.
✅ A challenge: how to make sure your strategy drives direct customer impact, not just internal alignment.
You’ll also hear stories from Nienke’s own leadership journey and client cases that bring SOAP to life, plus practical tips to make your strategy visual, memorable, and usable every single day.
Timestamped overview:
00:00 Podcast introduction
05:05 Webinar announcement
09:39 Executive strategy and CX alignment
13:19 Strategic execution through visual simplicity
16:02 Clarity drives action
20:04 DIY CX Story framework
22:36 Building customer-centric mindsets
27:20 Strategic vision through self-thinking
30:17 Visualize your strategic path
31:20 Strategy as bridge to success
Free learning opportunity:
Want to create your own Strategy on a Page? Join one of Nienke’s upcoming Strategy on a Page webinars:
Both sessions will be recorded, but attending live gives you the chance to ask your own questions and interact. Plus, if you attend live, you’ll get a practical AI prompt so you can start building your SOAP right away.
👉 Register here
About Nienke:
Nienke Bloem is often called the Customer Experience speaker in the blue dress.
She's a global CX thought leader, educator and a global keynote speaker who inspires audiences with best practices and proven methodologies. She leads a speaking practice, a CX game company and a training business; she breathes Customer Experiences and is author of two CX books.
Her two-day Customer Experience Masterclass is known as the best program to prepare for your CCXP and she is the go-to person for CX leaders who want to advance their leadership and bring direct results from their Customer Experience transformation programs. Since 2020, she hosts a CX Leadership Masterminds program and helps leaders spice up their leadership and deliver an engaging CX Story including a solid CX Strategy. Besides, she is a modern-day pilgrim and found the parallel with leading customer centric transformations.
With her over 20 years of corporate experience, she speaks the business language. Her keynotes and education programs in Customer Experience are inspiring and hands-on. She is one of the few Recognized Training Partners of the CXPA and it is her mission to Make Customer Experience Work and help you deliver business results. Subscribe to her weekly CX Greetz to stay tuned.