Why you should listen

1. Explore the opportunities and threats that AI presents to businesses, particularly in the agency and consulting sectors.
2. Learn why transitioning to value-based pricing is crucial for maintaining profitability in an AI-driven landscape.
3. Discover how AI agents can be licensed and utilized by clients, enhancing operational efficiency and effectiveness.

Imagine facing the challenge of fully leveraging AI technology while navigating an ever-evolving landscape that seems overwhelming. In this episode, Keith Gutierrez from Modility shares his insights on how AI is reshaping the marketing and sales industry.  With over 20 years of experience, Keith discusses the opportunities and threats that AI presents, emphasizing the importance of adapting pricing strategies to remain competitive. He also highlights practical applications of AI agents, how to maximize the value of platforms like HubSpot, and the necessity of transitioning to value-based pricing to ensure profitability in this new era. Join us to discover how to navigate these challenges and harness the power of AI for your business success.

About Keith Gutierrez

Keith Gutierrez is a marketing and sales executive with over 20 years of experience in the industry. He is the co-founder and agency principal at Modgility, where he leads a team of RevOp and Inbound Marketing specialists. He is currently focused on implementing innovative AI solutions in-house and for clients. Modgility is a HubSpot Platinum Partner located in Cleveland, Ohio, USA. Keith teaches the Pipeline Generation Bootcamp for the HubSpot Academy.

Resources and Links

• Modgility.com
• Keith's LinkedIn profile
• Keith on X: @keithgutierrez
• Schedule a time with Keith
• Marketing Against the Grain Podcast
• Book: Implementing Value Pricing: A Radical Business Model for Professional Firms by Ron Baker
• Previous episode: 591 - Increase Sales Follow-Up With Your Sales AI Assistant with Isabella Bedoya
• Check out more episodes of The Paul Higgins Show
• Subscribe to our YouTube channel: @PaulHigginsMentoring
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