Leaving his father to start his own shoe company, people often ask Kenneth Cole, ”What would have done if ‘IT’ didn’t work?

”What I didn’t tell people was that I never knew what IT was.”

What is your IT? 

600 episodes into The Sales Life Podcast I still don’t know what IT is.

22+ years later I’m not sure what IT is in sales.

& maybe that’s a good thing.

Because IT gives me something to chase after.

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