#5Things: This Week in Social

Listen to this episode for a special announcement about what's going on with #5Things. 

All eyes are on TikTok this week and they contend with Congress, are seeing less brand engagement, and everyone is talking about "Who TF Did I Marry?"

The 5 Things: 

1. Congress Revisits TikTok Ban Amid National Security Concerns
2. Brands are seeing less engagement on TikTok
3. Meta Predicts the Future
4. Tarte’s Brand Trips: Are consumers over it?
5. Reesa Teesa and the Honesty Era

Sources: Reuters, SMT, NYT

Hosts: Joey Scarillo, Shylene Radinsky, Jayda Hinds

To subscribe to our newsletter, click HERE

Email us: [email protected]

This week Grey dives into Super Bowl 58 trends!  According to Nielsen the 2024 Super Bowl was the second most watched TV program of all time only behind was the 1969 moon landing broadcast. The game was watched on CBS, Paramount+, and Nickelodeon to a whopping 123 million viewers. Joey Scarillo and Mijal Buchsbaum discuss their favorite THINGS from brands who advertised during the game, and of course Taylor Swift! 

The 5 Things: 

1. Brands tapping into scarcity. 
2. Two celebrities are better than one! 
3. Brands and Fever Dreams.
4. Mascots Never Die! 
5. The Taylor Swift of it all!

Hosts: Joey Scarillo, Mijal Buchsbaum

Sources: Brandwatch, Adweek, Sportico & iSpot.tv, Nielsen estimates from Forbes; Numerator

Special Thanks: Gabrielle Marchand, Claire Heaps, Samantha Fischer, Jean Donahue, Gabriella Mercier, Shylene Radinsky, Emily Rizzo,  Montana Allen, Brianna Hunt, Will Leonard, Alix Black and Ari Santana

To subscribe to our newsletter, click HERE

Email us: [email protected]

This week we wish Facebook a happy 20th birthday, discuss AI tools that help shoppers, dive into a host of trend reports, and so much more.  

The 5 Things: 

1. Happy Birthday to Facebook, who turns 20!
2. Amazon rolls out new AI tools to help shoppers. 
3. A slew of trend reports explore the latest in social behaviors. 
4. Walmart steps into the ring against Amazon's omnichannel ecomm tech. 
5. TikTok continues to incentivize creators towards shoppable posts. 

Sources: Aljazeera, Reuters, Pew Research, Instagram, Pinterest, TikTok, pymnts.com, Social Media Examiner

Hosts: Joey Scarillo, Abby Ness, Rick Shuman 

To subscribe to our newsletter, click HERE

Email us: [email protected]

This week on the pod, we dive into the potential social media bans in Florida and break down stories from Meta, X formerly Twitter, and BeReal plus the return of One More Thing!

The 5 Things: 

1. Florida Houses passes a bill to ban social media for teens 
2. Meta launches Llama, an AI programming tool, to compete with GitHub Copilot 
3. Meta announced a new program to share data with academics 
4. In December, Threads it reached top 10 downloads, X reached No. 36 
5. BeReal (like we predicted 😉) adds celebs and brands 
6. One more thing: Elmo asked "How is everybody doing?" and the internet was not great

Sources: AP, Business Insider, The Verge, Social Media Today, Tech Crunch, Social Media Today, NYT, BBC

Hosts: Joey Scarillo, Daniel Avon, Jayda Hinds

To subscribe to our newsletter, click HERE

Email us: [email protected]

This week X pivots to video, AI tricks people, and TikTokers are mad at the kids in Sephora. We break it all down and share our resolutions! 

The 5 Things: 

1. X has TV shows now?
2. Instagram Adds New Restrictions for Teens 
3. Watch out for… AI Books?
4. Tiktokers rant about ‘Sephora Kids'
5. People are Getting Emotionally Attached to Chat Bots

Sources: Social Media Today, Rueters, Wired, Distractify

Hosts: Joey Scarillo, Jayda Hinds, Kofi Roberts

To subscribe to our newsletter, click HERE

Email us: [email protected]

As 2023 draws to a close we pod-tificate about 2024! It’s our annual Party Pod with five panelists – we’re discussing what we see for the future of social media in the year ahead our favorite Things from 2023. We get into dating apps, subscription based social media, de-influence, Meta, and X, and we break down how AI will be intertwined with all of it. (Plus a few surprises!)

The 5 Things: 

1. The future of dating apps
2. What a world of subscription social apps might looks like
3. De-Influencing
4. What's next for Instagram
5. X’s next chapter

Hosts: Joey Scarillo, Beth Rolfs, Hannah Loeff, Caine Fair, Daniel Avon, Jessica Womack

To subscribe to our newsletter, click HERE

Email us: [email protected]

This week on the pod, Elon had some four letter words for advertisers and FOMO is a key driver of what keeps us on social platforms.

 The 5 Things: 

1. Elon Musk has Some Choice Words for Advertisers 
2. A New Study Suggests Young People Are Only on Social because of FOMO
3. TikTok has launched a new series of Creative Cards, data-backed prompts designed to help businesses thinking on content ideas
4. The older population in China are using social apps to find connections
5. Instagram launches podcast with Doja Cat and Ice Spice called Close Friends Only

Hosts: Joey Scarillo, Alix Black, Abby Ness

To subscribe to our newsletter, click HERE

Email us: [email protected]

This week on the pod, we learn why Burlington, VT  is a cultural center for music listeners and how AI users are making images "more," "tastier," and "sillier". 

The 5 Things: 

1. Other Platforms Should Watch Out, as TikTok Expands it's Territory 
2. Burlington, Vermont is Weirdly Popular on Spotify Wrapped
3. The Anti-Instagram has arrived… Lapse 
4. Pinterest Test New Search Tool for Body Diversity
5. A trend exploded online pushing the limits of AI - making sillier gooses and cuter animals

Sources: Social Media Today, Glossy, Tech Crunch, Express Sky, NYT, Complex

Hosts: Joey Scarillo, Ari Santana, Jayda Hinds

To subscribe to our newsletter, click HERE

Email us: [email protected]

On this episode of 5Things we welcome Amelia Hruby. Amelia is a writer, educator and podcaster with a PhD in philosophy from DePaul University. Amelia departed from social media and launched Off the Grid, a podcast that talks about how to leave social media without losing all your clients. To learn more about Amelia and her podcast, Off the Grid, visit: offthegrid.fun

The 5 Things:

1. Social Media’s impact on Mental health

2. Data privacy

3. Substack as a social platform

4. Online Dating and Personal relationships

5. Alternatives to Doom-Scrolling during family time

Sources: MSNBC, Tech Policy Press, Wired, NBC News, NYT, Gizmodo, Futurism.com, The Verge, Wired, Softer Sounds, Sydney Morning Herald

Host: Joey Scarillo

Special Guest: Amelia Hruby

To subscribe to our newsletter, click HERE

Email us: [email protected]