PMF Café by Jess & Luka

#6 - Angel Invest (Jag Singh)


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Jag is one of Europe's most active angel investors, making 20+ investments per year. Jag has invested in over 200 companies (personally and as a GP) for 10-12 years. Jag is also the author of Amazon best seller "Message Machines" (link below)

Key takeaways from our chat:

  1. There is no definition of PMF. It’s different for all companies.

  2. Companies fail because they scale prematurely.

  3. If you're struggling with PMF, or you're pre launch, "f*ck PMF - find Investor Market Fit!"

  4. Our personal favorite quote: "PMF is more of a feeling than a metric."

Advice for 2023: be transparent to all stakeholders on what’s happening. Investor messaging vs customer messaging.

https://www.amazon.com/MESSAGE-MACHINE-Communications-Unstoppable-Founder/dp/3982108845

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