Join Rebecca and Abby as they talk through how Rebecca came up with a brand for their sister Eliza, and what all goes behind coming up with a brand that is not set to one specific idea. 

Eliza is the 5th of the 7 siblings and is currently a journalist who is also debating on whether or not she wants to pivot careers and go into the education field as a teacher. 

Rebecca designed a brand that not only fits the personality of Eliza as a person, but a brand that could carry her through whichever field she decides to go with long term. Not only does Rebecca explain how she came up with the design for Eliza’s brand, but the challenges she faced along the way.