Show notes and topics covered:

• how to define success for you, personally

• the importance of audio, and the commercial impact of a good narrator

• commercial versus artistic decisions

• what happens when a book underperforms, and what you can do about it

• navigating option clauses for future books

• how sales track-records can impact future contracts

• using leverage (when you have it!)

• What you can argue for in contracts, and how much you can push back

• things you CAN do to help promote your book

• questions from listeners! (A few).

Mike's specific advice:

• Success is specific and individual, and relative to your career

• Ask for audio rights reversion with 12 weeks of release

• Pick 1 or 2 things in your contract you want to fight for

• Research your audio narrator

• Know what you want/need upfront

Sunyi and Scott's added emphasis:

• your sales are not your fault!

Links:

• Michael Mammay's Twitter profile: https://twitter.com/MichaelMammay

• Michael Mammay's website & blog (with tons of articles about publishing and writing): https://www.michaelmammay.com/