Revenue Innovators

6. Destroying the False Divide Between Sales & Marketing


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Sellers think marketing is easy. Marketers think sales is easy. Until they try each other’s jobs.

In this episode, we interview HYPCCCYCL’s Julia Nimchinski, Co-Founder and CEO, and Justin Michael, Co-Founder, about overcoming siloism with their brand new go-to-market cross-training startup.

Join us as we discuss:

  • The need for sales to become more data-driven
  • How the single function of sales and marketing embodies RevOps
  • Predictions for the growth of go-to-market skills

Meet us here every other week, and we promise to keep it spicy for you. Find Revenue Innovators on Apple Podcasts, Spotify, or our website

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Revenue InnovatorsBy Outreach.io