Real Marketing

#6 Does Your Company Get Caught Up in Vanity Metrics?


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Are your clients or executives hung up on vanity metrics? You know, things like total followers, or website visits; metrics with no context and no clear business impact. We take a look at common vanity metrics, and why you should be focusing instead on actionable data that will help you to drive better business results. 

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Real MarketingBy Roy Bielewicz, Apotheca Marketing