I was first exposed to this idea at The Business of Software conference in 2017. Joanna Wiebe gave a talk about copywriting for SaaS businesses. She’s an advertising copy writer, and the talk is mostly about that. It’s worth watching the whole thing, but near the end, she said something that astonished me.
<ul class="wp-block-list">
<li><a href="https://businessofsoftware.org/2018/08/old-school-copywriting-for-new-school-businesses-joanna-wiebe/">Joanna Wiebe at BoS 2017</a></li>
</ul>
<a href="https://loufranco.com/write-while-true-podcast/write-while-true-episode-6-transcript">Transcript</a>

I was first exposed to this idea at The Business of Software conference in 2017. Joanna Wiebe gave a talk about copywriting for SaaS businesses. She’s an advertising copy writer, and the talk is mostly about that. It’s worth watching the whole thing, but near the end, she said something that astonished me. Joanna Wiebe at BoS 2017 Transcript

I was first exposed to this idea at The Business of Software conference in 2017. Joanna Wiebe gave a talk about copywriting for SaaS businesses. She’s an advertising copy writer, and the talk is mostly about that. It’s worth watching the whole thing, but near the end, she said something that astonished me.
<ul>
<li><a href="https://businessofsoftware.org/2018/08/old-school-copywriting-for-new-school-businesses-joanna-wiebe/" rel="noopener noreferrer">Joanna Wiebe at BoS 2017</a></li>
</ul>
<a href="https://loufranco.com/write-while-true-podcast/write-while-true-episode-6-transcript" rel="noopener noreferrer">Transcript</a>

6. Editing First Drafts

Write While True is a writing podcast for programmers. Each episode is a writing exercise or prompt. Sit down at a keyboard and cue us up. When the show is over, it’s time to write.

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6. Editing First Drafts

6. Editing First Drafts