Full Funnel Growth

6. Evolving product design through customer feedback. Siobhan Hayden from HashChing


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Today's episode features Siobhan Hayden, Chief Operating Officer of HashChing. She speaks about evolving their product offerings through customer feedback, their approach to scaling a FinTech, and the company's double sided platform.
The episode also tackles the Royal Commission and how recent developments have impacted the mortgage broker industry. In particular, Siobhan talks about the shock and dismay that mortgage brokers experienced.
HIGHLIGHTS
00:57 Siobhan's professional story and how she became COO of HashChing
06:18 The business model of HashChing
09:45 Are brokers independent?
11:52 Customer experience and feedback on the website
16:51 HashChing as a lead generation platform
21:07 Discussion on the Royal Commission
26:19 Looking to the future of the industry
REFERENCES:
www.hashching.com.au
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Full Funnel GrowthBy Duncan Currie