In this conversation, I break down my 6 key factors when evaluating which book events I sign up for every year.Bonus: I also dig into how to do book events when managing limited energy levels (and a budget).This episode includes:-Why high foot traffic does not guarantee sales-Evaluating the theme and guests of the event for potential connections-What to consider when looking at event costs-Recovery time for long book events

Plus, why new authors might want to hold off on big ticket events.

Whether you’re a newbie or a veteran, this episode has some fresh ideas for you.

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