This episode is focused on how to name your business podcast — considerations for your name, how it impacts your positioning, and 6 different frameworks for naming a business podcast:

1. Keyword-driven
2. Action + Payoff
3. Alliteration
4. Play on Words
5. Zig when the rest Zags
6. Brand-Driven

 I also interviewed a few guests to get their perspective on coming up with a name for their podcast:

• Allyson Cochran, Chief Revenue Officer, Silverback Strategies
• Ian Floyd, Research & Insights, Tremendous
• Callie Murray, Co-Founder, Same Page HR
• Kelly Waffle, Director of Research & Innovation, CPA Crossings

Thanks for listening. Please leave a rating and a review!

Cheers,
-JT

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.