Join us as we explore into the world of applied behavioral economics with Melina Palmer, CEO of The Brainy Business and host of The Brainy Business podcast. 

Melina shares her journey from exploring behavioral economics to becoming a sought-after consultant, speaker, and author. Discover how her podcast became a crucial tool for her business, helping her secure speaking engagements, book deals, and even a teaching role at Texas A&M University. 

Learn why she believes in the podcast as a superior medium for professional services and how she has tailored her content to evolve with her audience. 

Connect with Melina: https://www.linkedin.com/in/melinapalmer/

https://thebrainybusiness.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

On this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation—joins the show to share his experience podcasting about the importance of a clear, intentional marketing strategy. They discuss how Matt balances his busy schedule and the benefits of targeting specific audiences in professional services. In this episode, you’ll hear:

• Why Matt decided to pursue a podcast-centric marketing strategy
• How Matt fits hosting two shows into his busy schedule
• Differences between hosting an interview series -vs- co-hosted commentary
• Why your personality is so important when it comes to podcasting

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

 Today we're gonna talk with a guy who did 1200 podcast episodes and give you tips on how you can be successful.

On this episode of Podcasting in Professional Services, John Gilroy, host of The Federal Tech Podcast, Constellations, and Farm Kid City Kid joins the show to share his podcasting experience. In this conversation, you'll hear:

• What motivates John to be an active ocean swimmer, even in his 60s
• The transition from radio to podcasting in the DC market
• The difference between a $25 million studio and recording from a local BBQ joint
• A diversified approach to podcast sponsorships
• Audio -vs- video in podcasting

Connect with John: https://www.linkedin.com/in/john-gilroy/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Join us as we explore the multifaceted realm of podcasting with Dave Campbell, a podcast manager at True Media Solutions and the creative force behind eight unique shows, including The How To Podcast Series.  

Dave brings invaluable insights from his experience managing a diverse range of podcast genres and his role as the host of a supportive podcaster community. In this episode, you'll learn:

• How to overcome common podcaster challenges with resourcefulness and adaptability.
• The significance of doing what you can with what you have, inspired by Theodore Roosevelt's advice.
• Why consumption rates are crucial for podcast discoverability and growth.
• The benefits of embracing different podcast formats to engage diverse audiences.
• Strategies for building a collaborative podcasting community that facilitates constructive feedback and growth.

Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-campbell-podcaster/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

What's it like to run a top 3% engineering podcast?

Join us as we explore the podcasting journey of Scott Tarcy, President of CADdesignhelp.com and host of The Engineering Entrepreneur Podcast. Scott shares why and how he started his podcast, the challenges he's faced, and what's on the horizon. In this episode, you'll learn:

• Scott’s journey of starting a podcast to fill a gap in content for technical entrepreneurs.
• How to efficiently manage a podcast workload with a part-time commitment.
• The unexpected challenges and opportunities in attracting podcast sponsorships.
• Effective strategies for handling guest booking and maintaining high-quality audio.
• The impact of integrating podcasting into your business for SEO and marketing success.

Connect with Scott on LinkedIn: https://www.linkedin.com/in/scott-tarcy-a52b138/
Visit Scott's website: https://caddesignhelp.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

How does your business podcast compare with others in your industry?

In this monologue episode, John Tyreman breaks down findings from research on a sample of 287 business podcasts in accounting, financial services, architecture, engineering, construction, legal, government contracting, technology, and consulting industries.

Listen to this episode and you’ll learn:

• How active business podcasts make up a tiny fraction of active shows
• A show structure that doubles promotion and reduces production cost
• The point at which most podcasts go inactive
• How frequently shows publish episodes in each industry segment

Connect with me on LinkedIn: https://www.linkedin.com/in/johntyreman/

References:

PodMatch Industry Report: https://podmatch.com/report
Backlinko report: https://backlinko.com/podcast-stats

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Achieve business success through podcasting with a heart of service.

Join us as we explore the inspiring methods of Steve Ramona, a keynote speaker, business consultant, and host of the "Doing Business with a Servant’s Heart" podcast, where he uplifts others and shares profound business insights. In this episode, you'll learn:

• How to be a good podcast host by using the ASLA framework
• Why Steve publishes episodes within 72 hours
• How edifying and serving guests can make your podcast stand out in a crowded space
• The power of niche podcasting to attract and deeply engage specific audiences
• Effective monetization strategies beyond traditional sponsorships
• Steve’s personal approach to networking and referrals

Connect with Steve on LinkedIn: https://www.linkedin.com/in/steveramona/
Visit the podcast website: https://www.servinginbusinesspodcast.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcasting can be a fantastic way to accelerate your network growth.

Join us as we dive into the world of Leanne Dow-Weimer, a fractional marketing expert and host of the Markigy podcast, where she unravels the scientific and technical complexities of marketing strategy with marketing leaders that also represent her ideal clients. In this episode, you'll learn:

• Why Leanne uses a "vibe check" before recordings
• The importance of "minimum viable quality" in podcast production. 
• Strategies for selecting passionate and knowledgeable guests
• Techniques to gauge listeners and create additional conversations
• The benefits of podcasting for content creation and networking.

Connect with Leanne on LinkedIn: https://www.linkedin.com/in/leannedow/
Visit Leanne's website: https://leannedowweimer.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

Podcasting is a powerful tool to enhance your business strategy.

Embark on a journey with Mark J. Carter, host of the "Idea Climbing" podcast, as he shares his extensive experience of conducting over 500 interviews with successful people that has helped him learn and grow. Alongside hosting a podcast, Mark is also the author of "Idea Climbing," a book dedicated to building support systems for new ideas. In this episode, you'll learn:

• The significance of starting a podcast despite imperfections and the importance of consistency over time 
• How podcasting can serve as an effective networking tool and open doors to new business ventures 
• Why Mark prefers a human and conversational approach to marketing content over highly scripted presentations 
• Key interviewing skills that help in building engaging stories and authentic conversations with guests 
• Strategies for repurposing podcast content to create evergreen material that resonates year-round

Listen to the Idea Climbing podcast: https://www.markjcarter.com/idea-climbing-podcast/
Connect with Mark on LinkedIn: https://www.linkedin.com/in/mjcarter/
Subscribe to Mark's YouTube Channel: https://markjcartertv.com/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.

The GovCon market is made up of niches. Podcasting is like on-demand niche radio.

Mark Amtower, the host of "Amtower Off Center," part of the Federal News Network, is a leading expert in GovCon marketing and LinkedIn advising. Known for his deep understanding of the government market and strategic insights, Mark has been helping businesses navigate the complexities of government contracts for years. In this episode, you'll learn:

• How Mark leverages podcasts as a powerful tool for business development and client relationship building 
• Why adopting new communication channels is crucial, particularly in the typically slow-to-adapt government market 
• The strategies behind creating an engaging LinkedIn profile and connection strategy for government contractors 
• Mark's expert advice on starting your own podcast and standing out in niche-heavy markets 
• How consistent podcasting can position you as a subject matter expert in the business landscape

Connect with Mark on LinkedIn: https://www.linkedin.com/in/markamtower/
Listen to Amtower Off Center: https://federalnewsnetwork.com/shows/amtower-off-center-podcast/

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.