Podcasting in Professional Services

What if new hires had a leg up on firm culture even before their first day? 

In this episode, John Tyreman sits down with Bethany Silvis, Marketing Strategy Manager at accounting firm Kerkering Barberio (KB) and host of Asking for a Friend. Bethany shares how operating as a solo marketer led her to pivot the firm's podcast from a lead-generation tool into a powerhouse for recruitment, intern onboarding, and internal culture building. 

Together, they discuss bridging the communication gap in a hybrid environment, the logistics of batching production as a team of one, and how uncovering personal employee stories (from rabbit farms to marathon running) creates authentic human connections that attract top talent.

In this episode, you'll learn:

• How pivoting a podcast to recruiting transformed candidate hiring and intern onboarding
• Why showcasing the people behind the firm builds a stronger culture in a hybrid workplace
• How batching recordings and prep helps a solo marketer manage production efficiently
• Why asking personal hobby questions creates surprising connections across remote offices
• How sharing employee stories turned passive job seekers into enthusiastic applicants
• Why spacing out release schedules prevents burnout when running an internal podcast

Connect with Bethany Silvis on LinkedIn 

Listen to Asking For a Friend

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com. 

In this episode of Podcasting in Professional Services, John Tyreman sits down with Christian Brim, founder and CEO of The Core Group, author of Profit First for Creatives, and host of The Profitable Creative and The Chris Project podcasts.

Christian shares his journey of pivoting his 30-year-old firm to focus specifically on creative professionals and how he ended up launching his own show after guesting on other podcasts failed to spark the deep conversations he wanted to have. They explore the psychology of money in creative industries, the transformative concept of category design, the true value of business entertainment, and the haunting personal tragedy that inspired Christian's raw, unfiltered podcast on founder mental health. In this episode, you'll learn:

• How sharing ideas on money mindset led Christian to launch his own podcast
• Why creative professionals struggle with money shame and non-linear thinking
• How category design focuses on being different instead of just being better
• Why Christian is taking a podcast hiatus to retool his show's strategy
• How a client's tragedy inspired a raw podcast on founder mental health
• Why business podcasts must strive to engage and transform, not just educate

Subscribe to the Profitable Creative podcast on Apple, Spotify, or YouTube

CHAPTERS:
00:00 Welcome
01:15 Front Toward Microphone
02:36 Core Group Origins and Niche
05:29 Creatives and Money Mindset
08:34 Category Design Pivot
12:22 Profitable Creative Podcast Strategy
30:05 Chris Project and Closing Thoughts

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com. 

In this episode, John Tyreman sits down with Robert Hanna, founder of the legal recruiting firm KC Partners and host of the UK's number one law podcast, Legally Speaking. Robert shares his journey of launching a podcast in 2019 as a way to stand out in a highly saturated recruitment market by leading with value and building relationships. Together, they discuss the vital mindset shift from looking at immediate ROI to considering the "Cost of Inaction" (COI), how the pivot to virtual recording opened up a global guest pool, and Robert's ambitious strategy to build a media brand that becomes the first professional services podcast to be acquired. In this episode, you'll learn:

• How a podcast helped Rob stand out in a saturated legal recruiting market
• Why looking at the "Cost of Inaction" (COI) is better than immediate ROI
• How shifting to virtual recordings during COVID 10x'd the show's global reach
• Why defining a specific Topic of Influence (TOI) drives consistent growth
• How inviting society presidents as early guests hijacked a massive audience
• Why Rob's ultimate goal is for his podcast to be acquired as a media brand

CHAPTERS:
00:00 Introducing Robert Hanna
01:33 KC Partners Origin Story
04:27 Why Legally Speaking Started
09:33 ROI Mindset and Consistency
17:54 Events Growth and Future Plans

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com. 

In this episode of Podcasting in Professional Services, Bob Borson, a principal at the multidisciplinary firm BOKA Powell and the creator behind the hugely successful Life of an Architect brand, joins the show to share his 16-year journey. It all started with a blog during the 2008-2011 recession as a way to learn new skills and stay creatively relevant, which eventually blossomed into a massive platform reaching up to 350,000 people a month. 

Bob Borson shares the transition from blogging to podcasting, why maintaining fierce independence over your content is crucial, and the real "secret sauce" to long-term consistency. In this episode, you'll learn: 

• How an 8-year blog laid the groundwork for a massive 2018 podcast launch
• Why refusing company equipment kept Bob's brand independent and protected his IP
• Why single deep-dive topics and a co-host with contrasting experience work best
• That honoring self-commitments and never missing a deadline drives consistency
• Why Bob edits audio to make guests sound brilliant rather than adding video
• How topics shifted from basic design to firm leadership as Bob's career advanced

CHAPTERS:
00:00 Welcome
01:31 Boca Powell Overview
02:52 Blogging Origins in 2010
07:10 Staying Independent and Owning IP
08:40 From Blog to Podcast Launch
13:06 Co Host Format and Episode Structure
19:32 Evolving Topics With Career Growth
24:48 Consistency and Billable Time Balance
29:18 Monetization Boundaries and Closing

Follow Bob on LinkedIn
Learn more about Life of An Architect

#podcasting #professionalservices #marketing #architecture

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com. 

In this episode of Podcasting in Professional Services, John Tyreman sits down with Mark Evans, founder of Marketing Spark and host of the Marketing Spark podcast. Mark shares his journey from initially shelving his podcast idea due to technical intimidation, to fully embracing the medium as technology lowered the barriers to entry.

Together, they explore the true value of podcasting for B2B businesses and why treating a podcast simply as a "Trojan horse" for sales misses the bigger picture of relationship building and education. In this episode, you’ll hear:

• How tools like Riverside and Descript made recording and editing easier
• Why authentic human connections are the true gold of podcasting
• Ways to leverage existing relationships and book high-profile guests
• How to "squeeze as much juice" out of every episode with distribution
• Discover why podcast conversations are the ultimate trust-building asset

Learn more about Marketing Spark

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com. 

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If you’re running—or thinking about launching—a business podcast, this episode breaks down what’s actually working in 2026.

John Tyreman unpacks the 2026 State of Podcasting in Professional Services report, based on insights from 147 podcast hosts and listeners across industries like marketing, consulting, AEC, accounting, and technology. In this episode, you'll learn:

• What separates growing podcasts from stagnant ones
• Why frequency is one of the biggest drivers of success
• The real ROI of podcasting (and why it’s NOT sponsorships)
• How listeners actually discover new shows
• Why long-form content is still winning
• The biggest challenges business podcasters face today

One of the most surprising findings? Nearly two-thirds of podcast hosts say their show directly generates new business opportunities.

If you're trying to turn your podcast into a growth channel—not just a content asset—this episode will give you a much clearer roadmap.

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com. 

Join us as we explore into the world of applied behavioral economics with Melina Palmer, CEO of The Brainy Business and host of The Brainy Business podcast. 

Melina shares her journey from exploring behavioral economics to becoming a sought-after consultant, speaker, and author. Discover how her podcast became a crucial tool for her business, helping her secure speaking engagements, book deals, and even a teaching role at Texas A&M University. 

Learn why she believes in the podcast as a superior medium for professional services and how she has tailored her content to evolve with her audience. 

Connect with Melina: https://www.linkedin.com/in/melinapalmer/

https://thebrainybusiness.com/

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com. 

On this episode, Matt Tait—CEO of Decimal and host of After the First Million and Accounting for Innovation—joins the show to share his experience podcasting about the importance of a clear, intentional marketing strategy. They discuss how Matt balances his busy schedule and the benefits of targeting specific audiences in professional services. In this episode, you’ll hear:

• Why Matt decided to pursue a podcast-centric marketing strategy
• How Matt fits hosting two shows into his busy schedule
• Differences between hosting an interview series -vs- co-hosted commentary
• Why your personality is so important when it comes to podcasting

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com. 

 Today we're gonna talk with a guy who did 1200 podcast episodes and give you tips on how you can be successful.

On this episode of Podcasting in Professional Services, John Gilroy, host of The Federal Tech Podcast, Constellations, and Farm Kid City Kid joins the show to share his podcasting experience. In this conversation, you'll hear:

• What motivates John to be an active ocean swimmer, even in his 60s
• The transition from radio to podcasting in the DC market
• The difference between a $25 million studio and recording from a local BBQ joint
• A diversified approach to podcast sponsorships
• Audio -vs- video in podcasting

Connect with John: https://www.linkedin.com/in/john-gilroy/

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com. 

Join us as we explore the multifaceted realm of podcasting with Dave Campbell, a podcast manager at True Media Solutions and the creative force behind eight unique shows, including The How To Podcast Series.  

Dave brings invaluable insights from his experience managing a diverse range of podcast genres and his role as the host of a supportive podcaster community. In this episode, you'll learn:

• How to overcome common podcaster challenges with resourcefulness and adaptability.
• The significance of doing what you can with what you have, inspired by Theodore Roosevelt's advice.
• Why consumption rates are crucial for podcast discoverability and growth.
• The benefits of embracing different podcast formats to engage diverse audiences.
• Strategies for building a collaborative podcasting community that facilitates constructive feedback and growth.

Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-campbell-podcaster/

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.