In this episode of Podcasting in Professional Services, John Tyreman sits down with Mark Evans, founder of Marketing Spark and host of the Marketing Spark podcast. Mark shares his journey from initially shelving his podcast idea due to technical intimidation, to fully embracing the medium as technology lowered the barriers to entry.

Together, they explore the true value of podcasting for B2B businesses and why treating a podcast simply as a "Trojan horse" for sales misses the bigger picture of relationship building and education. In this episode, you’ll hear:

• How tools like Riverside and Descript made recording and editing easier
• Why authentic human connections are the true gold of podcasting
• Ways to leverage existing relationships and book high-profile guests
• How to "squeeze as much juice" out of every episode with distribution
• Discover why podcast conversations are the ultimate trust-building asset

Learn more about Marketing Spark

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.