In this episode, John Tyreman sits down with Robert Hanna, founder of the legal recruiting firm KC Partners and host of the UK's number one law podcast, Legally Speaking. Robert shares his journey of launching a podcast in 2019 as a way to stand out in a highly saturated recruitment market by leading with value and building relationships. Together, they discuss the vital mindset shift from looking at immediate ROI to considering the "Cost of Inaction" (COI), how the pivot to virtual recording opened up a global guest pool, and Robert's ambitious strategy to build a media brand that becomes the first professional services podcast to be acquired. In this episode, you'll learn:

• How a podcast helped Rob stand out in a saturated legal recruiting market
• Why looking at the "Cost of Inaction" (COI) is better than immediate ROI
• How shifting to virtual recordings during COVID 10x'd the show's global reach
• Why defining a specific Topic of Influence (TOI) drives consistent growth
• How inviting society presidents as early guests hijacked a massive audience
• Why Rob's ultimate goal is for his podcast to be acquired as a media brand

CHAPTERS:
00:00 Introducing Robert Hanna
01:33 KC Partners Origin Story
04:27 Why Legally Speaking Started
09:33 ROI Mindset and Consistency
17:54 Events Growth and Future Plans

This episode was produced by Red Cedar Marketing.  Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.