On today's episode Horace and Oliver are joined by Corinne Vogel, head of operations at Smide bikeshare based in Zurich, Switzerland. 

Smide is a high-end e-bike share system, with speed pedelec bikes that travel up to 30mph/45kph. It's using a completely different approach to the rapid blanket approach from e-scooter rollouts we're seeing elsewhere. It's a fascinating discussion. 

Specifically, we touch on: 

- who and what their customers are, why they choose Smide over other options and how this parallels to iPhone market positioning.

- the importance of having good relationships with cities (and how they're loved by the governments they work with)

- their unique crowdlending model for financing the launch of new cities

- how they deploy user incentives to help load-balance the network, and the importance of having vehicles that go >70km / 50miles per charge

As always, let us know what you think on Twitter at @asymco or @oliverbruce. Thanks!