Content marketing shouldn’t be complicated. In fact, it’s pretty simple. Start by simply answering the questions your prospects have. 

Then, make sure you’re following the basic rules for B2B content:

1. Know its purpose (What's the goal of this piece of content? Inform? Help someone level up?)
2. Speak to a specific problem and person (Who is the person asking the question? What is their level of awareness?)
3. Display expertise (Become the trusted guide. Speak their language. Show that you know the industry)
4. Help people (Show up and help people do their job better – whether through a template, framework or FAQ)