Testimonials can be some of your strongest, most influential marketing assets, providing the social proof that prospective students need in order to seriously consider, and eventually choose your school over all the others

But here's the problem:

Most student or alumni testimonials are forgettable, if they even get consumed at all.

Why? Because they lack the key qualifier that makes something memorable and worth consuming in its entirety. In this episode we discuss what that thing is and why it works. 

 

Download:  3 Absolutely Crucial Components Every Compelling College Student Testimonial Needs

Nate Bargatze comedy bit about ordering Starbucks: https://www.youtube.com/watch?v=MOm7Gr-1BUc