Go To Market Podcast

#6 Mark Roberge - Science of Scaling, finding North Stars in companies and careers.


Listen Later

Show Notes
1:10 - How does Mark decide on what to work on and pursue 8:22 - Lessons learned from the writing process9:42 - How to narrow down problems and framework to address the problems 14:35 - What is the science of scaling?18:50 - Use lead indicators as your north star, not revenue 22:00 - Going from product-market fit to Go To Market Fit.
  • Defining Go To Market Phase with unit economics 
27:00 - Diving deeper into different parts of Go To Market Phase
  • Playbook 
  • Sales Hire 
  • Pricing - Risk of pricing too high

34:44 - How to model your customer success team 35:43 - When to scale and how fast? 39:23 - If you were to create your course for Entrepreneurship40:03 - Last Question 

Stuff Mentioned 
Sean PoELSHubspotSales Acceleration Formula Harvard Business SchoolStage 2 Capital Dharmesh ShahScience of ScalingJay PoLean StartUp
To see other great guests and join our newsletter please visit. www.gotomarketpodcast.com
...more
View all episodesView all episodes
Download on the App Store

Go To Market PodcastBy Walter Pape

  • 5
  • 5
  • 5
  • 5
  • 5

5

4 ratings