Go To Market Podcast

Product Led Growth (PLG) has seen a lot of success for StartUps taking their product to market. There's no better than Wes Bush of Product Led to talk about how to leverage your Product and so much more!

Kyle Lacy shares his insights on Go To Market within Marketing and dividing resources between brand and demand generation

Patrick Campell the CEO/Founder of Profetwell is a wealth of knowledge from Go To Market to life. In this episode, we dive into everything and stay till the end where Patrick shares how he as a former Integentent Anayslis would build a course for people to become better thinkers.

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To learn more please visit www.gotomarketpodcast.com

Show Notes How being an enterprise rep prepares you as a CEO? [0:00]Lessons from first-time CEO/Founder that Amy applies today. [3:56]What Amy is seeing companies are doing wrong when it comes to recruiting. [10:04]How should founders think about creating a team? [17:33]How to vet the A players from 1000 applications? [21:03]How does Amy approaching writing [27:08]How does Amy make decisions on playing the long game, and who? [31:20]Who are people Amy looks up to? [33:06]Message for the listener [35:00]
Stuff Mentioned:48 flavors of VP of SalesCrossing the ChasmGlassdoorAmy’s blog Simon Sinek Christine Rogers Scott LeaseThursday Night Sales

Show Notes
1:10 - How does Mark decide on what to work on and pursue 8:22 - Lessons learned from the writing process9:42 - How to narrow down problems and framework to address the problems 14:35 - What is the science of scaling?18:50 - Use lead indicators as your north star, not revenue 22:00 - Going from product-market fit to Go To Market Fit.

• Defining Go To Market Phase with unit economics 

27:00 - Diving deeper into different parts of Go To Market Phase

• Playbook 
• Sales Hire 
• Pricing - Risk of pricing too high

34:44 - How to model your customer success team 35:43 - When to scale and how fast? 39:23 - If you were to create your course for Entrepreneurship40:03 - Last Question 

Stuff Mentioned 
Sean PoELSHubspotSales Acceleration Formula Harvard Business SchoolStage 2 Capital Dharmesh ShahScience of ScalingJay PoLean StartUp
To see other great guests and join our newsletter please visit. www.gotomarketpodcast.com

Patreon Group: Inside Sales Excellence Group
Podcast: Live Better, Sell Better
Show Notes: 
The shock and aww campaign [0:00]How to get in front of your customers[2:50]How to write copy the resinates with your buyer [5:10]Trends in todays prospecting [7:10]How to stand out when everyone is doing the same thing [9:08]Trends on closing customers [12:05]How to approach Go-To-Market Strategy [14:40]Cadence on metric reviews [16:10]Failures and lessons learned [17:38]Inside Sales Excellence [21:08]Putting the person in salesperson [23:18]Meditation practice [25:40]What is KD’s foundation to be his best? [27:45]Reading Process [30:22]Encouraging and leading others towards self-care [33:30]Starting small [38:00]Hopes and Dreams [40:22]Message for listeners [42:03]

Stuff Mentioned Fanatical Prospecting Buyer’s Matrix - Jill KonrathEmily Fletch - Stress Less, Accomplish MoreJH Saunas Think and Grow RichWooden on LeadershipAwaken the Giant WithinActionable GamificationActionable Gamification: Beyond Points, Badges, and LeaderboardsHappiness ProjectSettle the Art of not giving a F*ckRise Sleep App

Lessons from being a door to door sales rep [0:00]How do you think about GTM Strategy [5:38]How to hit the number and breaking different channels [8:38]Tactical advice on sales [11:30]Coaching reps [14:10]Recruiting reps, qualities, and questions to ask [19:10]Change in the landscape, product-led growth, changes in buyers [25:01]Framework on making questions [28:10]Humanizing Sales [33:41]Professional failure and lessons learned [38:51]Habits/Process that has helped [42:50]Last message [48:01]

Stuff MentionCutco CutleryNavalGAP Selling Nasim Talib Skin in the game 

Show notes:
Professional Journey [:55]Expanding on being a CEO [2:00]Building SDR Organizations [3:51]Going from Adhoc to capability [5:30]Describing what data to look at [10:00]Thoughts on onboarding and managing remotely [11:46]Mental framework on coaching [14:58]Building Trust [17:01]The time when something didn’t work [20:01]Evaluating Operations Excellence [24:42]Breaking down ideas [28:02]Lessons learned from family [34:30]Mentors and resources [40:02]Personal development [43:02]Advice on career [46:00]Last message [49:50]
Stuff Mention:GongCloudwordsAct-On SoftwareCloudability Infutor Data SolutionsCapability MatrixPathlightRevenue Collective John Gilman Kevin Dorsey

Please tell us your favorite part or quote in the comments section.
Outline of the show
Elias introduction [:41]How does Elias apply his Charlton background to B2B strategy [1:30]Exciting things in B2B marketing [2:30]Decision-making marketing [4:10]Why is authentic marketing more prevalent [9:50]Elias projections of 2nd and 3rd order effects of the pandemic [11:35]What patterns of what companies are doing wrong [13:40]How to validate marketing messaging is working [15:00]Communication cadence with different parts of the Go-To Marketing team[17:10]How rev-op is an essential part of Go To Market [19:44]How to start aligning marketing and sales and what metrics matter  [22:00]How Elias developed different mental frameworks [24:00]How to think about recruitment? [27:20]What habits and process help Elias in his day to day [30:10]Recommendations [34:48]Advice [36:56]Last Message for listener [38:10]
People mentionedDavid CancelConnor Drake Marc Benioff

Stuff MentionedDropboxCalmGongDriftMindmaven Grain Descript Marc Benioff - Raising awareness on social issues. (North Carolina bathroom issue).