In this session of Micro Entrepreneur: the magic of thinking small I have a great chat with Tamsin Fox Davies, the small business mentor for Constant Contact UK about the marketing mistakes that we see small business owners make. By no means do tamsin fox davis constant contactwe think we have all the answers, in fact both Tamsin and I share some of the marketing mistakes that we have both made in our businesses, but we have learned from some stuff over the last few years and hope you get some benefit from listening in.

Here are some of the topics that we talk about:

We talk about features vs benefits

Big mistakes that small business owners make

Do fancy names work?

The problem with creating your product before you have found your customer

The danger of becoming too attached to your product

Dealing with negative customer feedback

Dealing with perfectionist tendencies

Mistakes that people make at exhibitions